Product Marketing Manager

About the Role
Vividly is looking for a Product Marketing Manager to serve as the connective tissue between our product, customer success, sales, and marketing teams. This is a high-impact, cross-functional role that will define how we communicate product value, both internally and externally, as we continue scaling into the mid-market and enterprise CPG space.

You’ll be the first dedicated PMM at Vividly, which means you’ll have the opportunity to build the function from the ground up with the full support of a lean, revenue-oriented team and a robust tech stack.

What You’ll Own
Product Release Communication & Customer Education

Partner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what’s new, why it matters, and how to use it

Build and manage a scalable release communication framework that coordinates across product, CS, sales, and marketing

Own the go-to-market process for new feature launches from early awareness through post-launch adoption

Sales Enablement

Develop enablement materials that articulate the strategic differentiators of both new and existing product capabilities, including talk tracks, one-pagers, battle cards, and competitive positioning

Arm the sales and SDR teams with the context they need to confidently sell and demo new functionality, especially as we continue moving upmarket

Translate product specs into business value for finance and sales personas, our two core buyers

Feature Adoption & Revenue Impact

Define and track metrics around feature adoption, customer engagement, and the revenue impact of product releases

Set goals around adoption rates and upsell revenue tied to new functionality

Work with CS and RevOps to identify upsell opportunities unlocked by product releases and build the campaigns and materials to activate them

Product Advocacy Program

Help build and formalize a product advocacy group, structured, incentivized, and consistently engaged

Leverage power users and customer advisors to surface real-world feedback, validate messaging, and generate case study content

Help transition the organization from ad hoc customer feedback to a repeatable voice-of-customer program that informs both roadmap and positioning

Who You Are

4-7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion management

Startup experience is required. This role wears many hats, operates cross-functionally, and expects you to build process where none exists

Proven ability to translate complex product functionality into clear, compelling narratives for both technical and non-technical audiences

Experience owning go-to-market launch processes end to end, not just the deck, but the cross-functional coordination and follow-through

Comfortable operating in a fast-moving, lean environment where priorities shift and autonomy is expected

Data-driven. You set goals, track outcomes, and use results to iterate

Strong collaborator who can earn trust across CS, sales, and product without formal authority

Why This Role
Our product is shipping features faster than our customers know about them, and our sales team is selling a roadmap that doesn’t always have the enablement to back it up. This hire will directly close that gap and own the process that keeps it closed.

Why Choose Vividly?
A modern, remote-first workplace
We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.

Vividly days off & flexible PTO
For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity.

Competitive Benefits

Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents

401(k) - With a 3% employer contribution

Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!

Monthly $50 Wellness Reimbursement

Monthly $200 Remote Work Stipend

Commitment to our values - The Vividly Code

Kind Ambition -We push boundaries with empathy and integrity

Keep It Real - We are transparent, honest, and authentic

Customer Love - We act as trusted advisors to our customers

Own It - We take responsibility and drive outcomes

Urgency Wins - We move quickly and focus on impact

Pull Together - We collaborate to win as a team

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