Marketing & Communications Coordinator

The Marketing & Communications Coordinator (MCC) plays a vital role in ensuring that our established voice and brand are consistent across The STEM Connection (TSC). The MCC oversees and assists with planning, developing, and implementing TSC marketing and communications that promote and share TSC’s mission, impact, and program and stakeholder opportunities. The coordinator also provides consulting and technical assistance to advancement, programs, and support staff as a subject matter expert.

TSC is a non-profit organization that engages youth in STEM principles through accessible, nature-related experiences with a commitment to those who are underrepresented in STEM careers. TSC offers experiential STEM programming for youth both in person and virtually, fueling dreams and inspiring futures in STEM. In collaboration with community partners, we deliver award-winning, relevant services that empower and impact youth for today and tomorrow. TSC is committed to being a diverse, equitable, inclusive, and accessible organization.

Tell TSC’s story by sharing our mission and impact across digital and print platforms through the consistent use of TSC’s established voice and brand

Protect, strengthen, and consistently apply TSC’s brand, voice, messaging, and visual identity across organizational communications

Design, develop, and implement communications plans, processes, and content for social media, emails, and website that inform, inspire, and influence

Directly handle the creation, scheduling, and maintenance of TSC’s social media presence, formal communications, and the TSC website

Design and create marketing materials, including brochures, flyers, newsletters, presentations, fact sheets, event collateral, digital web and social media assets, and promotional materials

Capture experiences of participants on the farm using photography and video

Leverage essential marketing skills to create and execute comprehensive marketing strategies to expand brand awareness and maximize programming and advancement metrics

Establish consistent processes, standards, and workflows for organizational communications and marketing activities

Review and ensure quality alignment for communications and marketing materials as appropriate to maintain consistency, accuracy, and professionalism

Create visual assets using Canva

Coordinate production of print and digital marketing materials

Partner with the Director of Development, the Executive Director, and organizational leadership to align communications with fundraising campaigns, events, donor engagement, programs, and strategic initiatives

Assist in developing and distributing press releases, media advisories, organizational announcements, and community updates

Coordinate media inquiries and maintain media contact lists.

Monitor media coverage and compile reports on earned media placements.

Research and submit nominations for awards, recognitions, speaking opportunities, and community honors

Support efforts to increase organizational visibility and positive public awareness

Assist with collecting stories, testimonials, and impact data to support media and public relations efforts

Monitor communications and marketing trends, audience behavior, organizational performance, and community needs to inform strategy

Monitor platform performance, audience engagement, reach, traffic, conversions, and other relevant metrics

Monitor social media channels and online conversations and respond or coordinate responses as appropriate

Collaborate closely with the Advancement staff to ensure all communication aligns with broader organizational goals and resonates across various platforms and audiences

Coordinate marketing and promotional efforts for fundraising events, community events, and other activities

Assist with sponsor recognition, event publicity, and post-event communications

Perform other duties as assigned to support the evolving needs, mission, and vision of The STEM Connection

Required Skills and Abilities

Passion for the mission of The STEM Connection

Exceptional written, verbal, editing, proofreading, storytelling, and interpersonal communication skills

Strong understanding of communications, marketing, public relations, digital media, social media, and brand-management principles

Ability to translate complex sets of information into clear and compelling stories

Ability to manage the high-level planning requirements and provide strategic guidance, as well as execute the day-to-day tasks and content creation needs

Strong understanding of social media content development, audience engagement, platform management, and digital communications practices

Ability to develop and maintain working relationships with community partners, vendors, and organizational stakeholders

Strong interpersonal skills and the ability to communicate effectively with diverse audiences

Skilled at managing multiple projects and balancing competing priorities in a fast-paced work environment

Demonstrate commitment to teamwork, integrity, and building positive relationships

Coachable, flexible, and proactive in anticipating needs and solving problems

Ability to work both independently and as part of a team

Proven attention to detail and the desire to work towards excellence

Proven ability to meet deadlines and manage projects successfully

Proficiency with Google Workspace, tools for social media scheduling, publishing, and monitoring (Hootsuite), email marketing platforms and audience segmentation (MailChimp), website content management systems (Squarespace), digital analytics and reporting tools to evaluate communications performance (Google Analytics), and graphic design tools (Canva) required

Experience with donor-management or CRM software preferred (Bloomerang)

The ability to act independently is essential

Education and/or Experience

Bachelor’s Degree or equivalent experience in Communications, Marketing, Public Relations, Journalism, Nonprofit Management, or related field

3-5 years of progressively responsible professional experience in communications, marketing, public relations, journalism, digital marketing, or a related field required

Experience working in nonprofit, foundation, association, education, human service or other mission-driven organization preferred

Demonstrated experience creating digital content and managing organizational and social media platforms

Experience supporting fundraising events and donor engagement initiatives preferred

Successful completion of a background check, Safeguarding Youth Training, and CPR

Working Conditions & Physical Requirements

Position based in Indianapolis, IN

Highly collaborative work environment in a shared barn office space, and regular outdoor work in natural settings

Meetings and tasks are conducted in varied spaces, including a barn, outdoor shelters, a yurt, and walking trails year-round

Barn office includes a friendly resident cat who roams freely and is part of the team. Candidates with allergies or pet sensitivities should be aware

Multi-functional workspace requires close working quarters with colleagues during certain weather or programming needs

Barn workspace is frequently reconfigured to meet organizational needs

Occasional evening and weekend hours as required to support the organization’s mission

Enclosed footwear is required (no sandals, heels, crocs) when on site; athletic shoes or hiking boots are preferred

Occasionally expected to lift up to 40 pounds

Position requires navigation of gravel, rough nature trails, and fields

Working conditions will involve exposure to varying noise levels, outdoor temperatures (both high and low, depending on the season), and direct sunlight

Ability to travel locally for media opportunities, community events, organizational activities, meetings, or other work-related responsibilities

The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation

Benefits

Join a professional, award-winning nonprofit making a meaningful impact on youth

Paid time off includes: a standardized PTO scale, holidays, one volunteer day, one flexible day, and three Wellness Weeks (week of July 4 and the weeks containing Christmas Day and New Year's Day)

Wellness initiatives that include 24/7 telehealth for physical and mental wellness, and regular use of walking trails

Access to an employer-matched retirement account

Staff discount for immediate family members enrolling in TSC programs

Monthly cell phone stipend

Unique work environment

Use of Moore Road Farm as a venue for a personal event one time per year (contingent upon availability, requires approval)

#J-18808-Ljbffr