Social Media Coordinator

Torres & Zheng at Law, P.C.

is a boutique business law firm founded in 2018 and rebranded in 2023. We serve entrepreneurs, businesses, and employers across the U.S. and China, with a strong presence in New York, New Jersey, and Atlanta (business immigration).
Our firm was built by entrepreneurs, for entrepreneurs. We are redefining legal services by breaking away from traditional law firm structures and putting clients at the center of everything we do. Our vision is to create a platform where passionate professionals can build meaningful careers, guided by the Japanese concept of Ikigai-doing what you love and what you are good at. We are committed to excellence, innovation, and impact.
Position Summary
We are looking for a creative, hands-on Social Media Coordinator with

strong video editing skills

to own our short-form video content. Your core job is simple and clear:

each week, you will ideate, film, edit, and publish four videos on Rednote (Xiaohongshu) and Douyin.

You will work directly with our Managing Partner, who serves as the primary on-camera talent, and you will be responsible for turning raw footage into polished, engaging videos that grow our audience and bring in clients.
As the program grows, we will gradually expand to additional platforms such as Instagram, YouTube, TikTok, and WeChat Channels. You will also support the firm with other marketing tasks as needed.
Key Responsibilities
Core: Weekly Video Production (4 videos/week on Rednote & Douyin)
Ideation:

Brainstorm and pitch timely, relevant topics that resonate with entrepreneurs and business clients in the U.S.–China corridor; write scripts, talking points, and titles
Filming:

Set up and run shoots, including camera, lighting, and audio; direct the Managing Partner on camera to get natural, engaging delivery
Editing (primary focus):

Independently edit every video from raw footage to final cut, including:
Tight pacing and cuts optimized for short-form, vertical (9:16) viewing
Strong hooks in the first 3 seconds
Accurate Chinese and English subtitles, on-screen text, and graphics
Background music, sound effects, and audio cleanup
Basic color correction and visual consistency across the channel
Covers and thumbnails tailored to each platform
Publishing:

Write captions and hashtags, schedule posts, and maintain a consistent weekly content calendar
Growth & Analytics
Study the Rednote and Douyin algorithms and apply best practices to grow views, followers, and engagement
Track performance data and adjust content strategy based on results
Monitor how social media activity converts into client inquiries, and propose improvements
Platform Expansion
Help launch and adapt content for additional platforms (Instagram, YouTube, TikTok, WeChat Channels, etc.) as the program grows
Marketing Support
Support other marketing tasks as needed, such as event promotion, graphic design for posts and flyers, website or newsletter content, and photography for firm events
Qualifications
Proven short-form video editing skills.

You must be able to independently edit polished, high-retention videos. Proficiency in CapCut / 剪映, Adobe Premiere Pro, Final Cut Pro, or similar tools
A portfolio of short-form videos

you personally edited

(Rednote, Douyin, TikTok, Reels, or YouTube Shorts)
Comfortable with filming, lighting, and audio setup
Proficiency in Mandarin Chinese is required.

You will create content for Chinese-speaking audiences
Strong understanding of Rednote and Douyin content style, trends, and algorithms; familiarity with U.S. platforms is a plus
Strong writing skills in both Chinese and English
Ability to work fast and consistently, delivering four finished videos every week
Self-starter with strong organizational skills
1-2 years of experience in video editing, content creation, social media, or digital marketing (internships and personal/freelance accounts count)
Bachelor’s degree in Marketing, Communications, Digital Media, Film/Video Production, Journalism, or a related field preferred
In-person availability Monday to Friday, 10:00 AM – 7:00 PM EST
What We Offer
Competitive salary of

$60,000

per year
The opportunity to build and own a social media program from the ground up
Direct mentorship and collaboration with the firm’s Managing Partner
A creative, entrepreneurial, and supportive team culture rooted in our core values: SCREAM (Service, Client-Centric, Relationships, Empowerment, Accountability, Mastery)
Real impact, your work will directly contribute to client acquisition and firm growth
How to Apply
Please send your resume and a portfolio or video samples to with the subject line: \"Social Media Coordinator Application - (Your Name)\"