Marketing Director

MOI is seeking an organized, creative self-starter interested in advancing the mission of the Museum of Idaho by leading our strategic communication efforts. The Director of Marketing is responsible for developing and executing comprehensive marketing, communications, and brand strategies that drive visitation, boost earned revenue, and enhance the museum’s visibility and community engagement. This role focuses on voice, strategic partnerships, and data-driven decision-making to achieve institutional goals.

Key responsibilities

Direct the execution of multi-channel marketing campaigns (digital, social, print, in-person, media) for major exhibitions and events

Develop compelling verbal and visual messaging for exhibitions, programs, fundraising initiatives, and institutional narratives. Create and oversee the creation of content.

Lead, mentor, and manage the marketing team (including the part-time marketing/social media coordinator and external vendors/agencies)

Oversee the marketing budget, ensuring strategic allocation of resources

Direct public relations and media outreach efforts, serving as the museum’s primary spokesperson

Forge strategic partnerships with cultural influencers and community leaders to magnify outreach efforts

Analyze market trends, competitor activity, and audience data to inform strategies and identify growth opportunities

Lead the museum’s brand strategy, maintaining its unique voice and ensuring consistency in visual identity and messaging

Work with other MOI departments to align communication strategies and determine the marketability of potential future offerings

Establish KPIs and utilize analytics tools to track, measure, and report on the ROI and effectiveness of all marketing and communications activities

Oversee the museum’s digital presence

Desired qualifications

Demonstrable ability to work independently

Ability to work on multiple initiatives and deadlines simultaneously

Clear understanding of and alignment with the museum’s mission, vision, and values

Excellent written and oral communication skills

Excellent organizational skills, follow-through, and attention to detail

Exceptional interpersonal skills/teamwork ability (including strong customer service skills; ability to engage and converse with people of all ages and backgrounds, take creative feedback constructively, etc.)

Experience in a managerial role

2+ years’ experience as a Director of Marketing or working closely with a head of marketing

2+ years’ experience using Adobe Creative Suite in a professional environment

Bachelor’s degree in a related field

Compensation, benefits, and schedule

Benefits include health and dental insurance fully paid for employee, Simple IRA (traditional and Roth options) with employer match, generous PTO, and gym membership

Standard Mon-Fri schedule with occasional evening and weekend work required for museum and community events

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