Marketing and Communications Manager

TX Corporate The Woodlands, TX 77380, USA
Remote
Travel Required : Yes
Marketing
Full-Time
Requisition #: MARKE005928
Description Manage the ongoing development of the Valence’s brand strategy, including ownership of brand definition, style guide and affiliation of the brand with key internal and external partners, including the sponsor investment groups.
Collaborate directly with the ELT and GM team to develop marketing programs, design marketing strategies, and implement marketing campaigns
Provide leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization
Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Prepare marketing activity reports and KPI metrics for measuring program success
Manage web and social media footprint, including the development and measurement of analytics for tracking of content engagement
Develop and manage annual marketing budgets and regularly monitor expenditures
Work closely with IT and Sales Operations with the implementation and development of sales and marketing tools, including CRM, streamlining website to RFQs process, and digital marketing platforms.
Oversee all website activities including redesign strategy, content development, SEO and third-party vendor maintenance
Manage all social media platforms and content generation focusing on customer and employee engagement
Improve the customer experience by working across all company customer touch points with a strong focus on aligning company customer service teams and processes
Engage in all external communications, including the generation of marketing collateral, regular customer communications, press releases and other forms of written, recorded and video production
Work in conjunction with HR team on internal marketing efforts including internal communications plans to support engagement across the organization. Engage with HR to establish external hiring brand and identity in the employment marketplace
Build strategic relationships and partner with key industry players, agencies and vendors
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Model all relevant VST behaviors and values, works to assure that all efforts are in accordance with policies and procedures. Works to effectively partner across the business and focus on development of internal / external collaboration culture.
EDUCATION, EXPERIENCE, AND COMPETENCIES
Education: Undergraduate degree in marketing, communications or equivalent. Experience with continuous improvement a plus.
Experience: 3 or more years of successful and progressively increasing span of complexity and accountability in marketing and communication
Experience in commercial aerospace, space, defense, medical and electronics end markets a plus
Competency with PowerPoint, Excel, Outlook and other Net based meeting and file sharing programs
Polished and effective interactions and communications, both written and verbal, with internal and external customers a must.
Ability to anticipate and plan for needs of virtual leaders in a fast-paced environment.
Hands on and approachable leadership style, commitment to being part of a virtual team
Behavior and experience demonstrated with results for:
Communicative leadership style, able to interact positively with teams, groups and establish strong relationships with peers and customers. Strong written and verbal presentation skills; ability to read, write and/or speak other languages a plus
Leadership by example via energy level, diligence, assertiveness, and overall work ethic
Ability to work within a high velocity, autonomous and fast- business culture
Committed to the highest standards of personal and business ethics and conduct
Travel Required Yes . Occasional travel to other business operating locations or external venues
Qualifications
Experience Required 3 years: Experience: 3 or more years of successful and progressively increasing span of complexity and accountability in marketing and communication
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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