Marketing Manager Job at Bayway Lincoln in Pasadena

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Marketing Manager
Full Time Clerical/ Admin Bayway CJDR, Pasadena, TX, US

Salary Range: $45,000.00 To $50,000.00 Annually

Bayway Auto Group is an award-winning and growing auto group in the Houston and surrounding area that holds a reputation of excellence and prides itself on its commitment to customer satisfaction! We truly value our team members, as they hold the most important job there is, ensuring that our customers have wonderful car buying experience and excellent service. We offer competitive pay & benefits and enjoy rewarding and recognizing them for outstanding effort and results.

Position Summary:

We are currently searching for a creative, analytical and motivated

Marketing Manager

with a high level of integrity to join the team. The primary purpose of this role is to support the store’s marketing initiatives and increase brand recognition to increase sales and service revenue. This role will involve collaboration with our in-house videographer and various graphic design teams. While high-quality production is not the primary responsibility, your ability to brainstorm and create engaging content will be key to our marketing success.

Position:

Marketing Manager

Classification:

Full Time; Exempt

Reports To : Director of Marketing

Essential Duties include but are not limited to:

Content Creation : Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube.

Video Production : Collaborate with our in-house videographer to create compelling video content for social media and the dealership website.

Collaboration : Work closely with management, sales & service team, and digital providers to develop website and advertising content.

Analytics Utilization : Regularly monitor website and social media to ensure optimal performance, identify improvement opportunities, and make suggestions for strategy adjustments.

Branding: Align marketing strategies and community initiatives to enhance dealership visibility.

Event Coordination : Schedule and manage all events, organizing and promoting them effectively.

CRM/Email Management : Create new employee logins for CRM & other related platforms, in addition to issuing email accounts for all new employees promptly and accurately.

Other Duties May Be Assigned

Knowledge, Skills & Abilities:

Possesses a creative mindset with a passion for generating engaging social media content

Ability to grow social media audiences and increase engagement organically.

Ability to anticipate trends and apply them quickly in a dealership context.

Ability to align social media strategy with dealership sales, service, and event goals.

Strong attention to detail and the ability to work efficiently under pressure.

Ability to engage others and maintain a teamwork atmosphere

Ability to network and communicate with a large diverse group of unfamiliar people

Qualifications :

High School Diploma, College Education is Preferred in field relative to Marketing

Previous experience in website and social media management

Analytics-oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if you do not have valid certification at the start of employment)

Employment Requirements:

Must have Valid driver’s license and good driving record

Must pass Pre Employment Process which includes background check and drug screening

Must have reliable transportation

Must be able to work some evenings and Saturdays for scheduled events

Physical Requirements:

Must be able to sit, stand, walk, and bend/stoop frequently and potentially for long periods of time.

Competitive Pay

Paid Time Off, Paid Training,

401K retirement plan & annual employer match

Health, Vision, and Dental benefits

Health Savings Account

Company Paid Life Insurance

Disability, Voluntary Life, & Supplemental plan options

Discounts, perks, and incentives

Paid Training

Opportunity for Growth & Development

Safe & Team Oriented Work Environment

Bayway Auto Group is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, sex, age, national origin, or disability. We commit to providing reasonable accommodations to qualified individuals with disabilities, as required by the Americans with Disabilities Act (ADA).

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