Senior Director, Integrated Marketing

Senior Director, Integrated Marketing – Hotels.com

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

In this role, you will develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals. You will lead cross-functional execution of brand campaigns — from big moments like launches or Super Bowl to always-on programs or local activations — while bringing structure and momentum to complex workstreams.

In this role, you will:

Strategy & Planning

Develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals

Partner closely with the GM teams, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans

Translate brand strategy into actionable marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs

Campaign Development & Execution

Lead cross-functional execution of brand campaigns — from big moments like launches or Super Bowl to always-on programs or local activations

Oversee development of creative and media assets in partnership with internal teams and external agencies

Ensure all assets meet brand standards, reflect our tone of voice, and are adapted appropriately for channel and region

Collaboration & Influence

Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media

Bring structure and momentum to complex workstreams; influence senior stakeholders with clarity, data, and creative thinking

Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution

Performance & Insights

Set campaign goals and work with analytics and media teams to track performance

Use insights to optimize in-flight campaigns and inform future initiatives

Share results and learnings across the organization to drive continuous improvement

Experience and qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field

Master's degree, preferred

Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning

History of data driven brand strategies from vision to development

Highly skilled at managing competing priorities as well as bringing dispersed and highly matrixed teams along

Ability to interpret analytics and derive actionable insights

Experience establishing KPIs and using analytics to inform marketing strategies

Proven results in delivering business value through brand strategies

Exceptional communication, presentation, and interpersonal abilities

Passion for innovation, creativity, and staying ahead of industry trends

The total cash range for this position in Seattle is $269,000.00 to $376,500.00. Employees in this role have the potential to increase their pay up to $430,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Beverly Hills is $269,000.00 to $376,500.00. Employees in this role have the potential to increase their pay up to $430,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.