Director of Product Marketing

Required Skills & Experience

8+ years of experience in product marketing, solution marketing, healthcare marketing, sales enablement, content marketing, or go-to-market strategy.\nProven experience developing positioning, messaging, buyer personas, sales tools, launch plans, competitive intelligence, and value propositions.\nExperience supporting complex enterprise sales cycles involving multiple stakeholders and long-term buying processes.\nStrong background partnering with Sales, Product, Revenue Operations, Customer Success, and Marketing leadership teams.\nExperience supporting demand generation through messaging strategy, content creation, campaign support, buyer insights, and sales follow-up materials.\nExperience in healthcare technology, healthcare services, SaaS, tech-enabled services, financial performance solutions, or other complex B2B enterprise environments.\nExperience marketing to executive healthcare buyers, including finance, operations, revenue optimization, reimbursement, patient access, or healthcare administration leaders.

Job Description

Our client is seeking a Director of Product Marketing to lead go-to-market strategy for a portfolio of healthcare revenue and financial performance solutions serving hospitals and health systems. This is a highly visible, hands-on leadership role responsible for developing positioning, messaging, sales enablement content, and market insights that drive customer acquisition, revenue growth, and portfolio expansion. The Director will collaborate closely with Product, Sales, Customer Success, and Marketing teams to translate customer and market insights into compelling go-to-market strategies.\nKey Responsibilities\nDevelop and evolve portfolio positioning, messaging, and value propositions.\nBuild and manage content creation strategies that support the buyer journey.\nCreate sales enablement materials, proof points, and competitive differentiation assets.\nPartner with Demand Generation teams on campaign messaging, account-based marketing initiatives, and lead generation strategies.\nSupport customer expansion efforts through targeted messaging and growth-oriented programs.\nConduct market, customer, competitive, and performance analysis to guide go-to-market decisions.