Director of Search Engine Optimization (SEO)
Hedges & Company is a full-service digital marketing agency specializing in the automotive aftermarket, OEM parts, and powersports industries. We combine deep industry expertise with performance-driven digital marketing strategies to help leading brands grow their businesses.
We are looking for an experienced Director of SEO to lead our SEO team and help shape the future of organic search for our clients. This is an opportunity for an experienced SEO leader who understands both the technical and strategic sides of SEO and is excited about the rapidly changing search landscape, including AI-powered and generative search.
The ideal candidate is a strategic thinker, strong team leader, and experienced SEO practitioner who can translate complex SEO concepts into clear strategies and measurable business results.
Director of SEO Responsibilities
- Lead and manage Hedges & Company’s SEO team, establishing clear priorities, performance expectations, and accountability.
- Oversee the development and execution of comprehensive SEO strategies across a portfolio of automotive aftermarket, OEM, and powersports clients.
- Provide strategic direction across technical SEO, on-page SEO, content strategy, site architecture, schema, internal linking, and authority building.
- Stay ahead of changes in Google search, AI-powered search, generative search, and evolving user behavior.
- Develop strategies for optimizing client websites and content for emerging AI search and generative engine optimization (GEO) opportunities.
- Analyze SEO performance and translate data into actionable recommendations that support organic traffic, visibility, leads, revenue, and overall client growth.
- Work directly with clients and account teams to communicate SEO strategy, recommendations, results, and opportunities.
- Mentor and develop SEO team members through regular one-on-ones, coaching, training, and performance management.
- Lead SEO team capacity planning, workload prioritization, and resource allocation across client accounts.
- Establish and continuously improve Hedges & Company’s SEO processes, frameworks, reporting, tools, and deliverables.
- Collaborate with paid search, account management, content, development, and other teams to create integrated digital marketing strategies.
- Identify opportunities to improve the efficiency and scalability of SEO services through technology, automation, and AI tools.
- Help evaluate new SEO tools and technologies and determine how they can improve client results and team productivity.
Director of SEO Qualifications
- 7+ years of professional SEO experience, with at least 3 years of experience leading or managing an SEO team.
- Strong understanding of content strategy, topical authority, search intent, keyword research, and content optimization.
- Demonstrated success improving organic search visibility, traffic, leads, and/or revenue for clients or businesses.
- Experience developing and presenting SEO strategies to clients and senior stakeholders.
- Expert-level experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and Looker Studio.
- Understanding of how AI is changing search behavior and experience with emerging AI search, generative search, or GEO strategies.
- Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
- Excellent written and verbal communication skills.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Proven ability to mentor, develop, and motivate an SEO team.
- Agency experience is strongly preferred.
Why Hedges & Company?
Hedges & Company offers the opportunity to work in a specialized, agile agency environment where SEO strategy directly impacts our clients' businesses. Our clients are leaders in the automotive aftermarket and related industries, giving our team the opportunity to work on complex websites, large product catalogs, e-commerce platforms, and highly competitive search environments.
As part of our team, you will:
- Lead and help shape the future of our SEO practice.
- Work with recognized brands across the automotive aftermarket, OEM, and powersports industries.
- Work in a collaborative environment where strategy, innovation, and measurable results matter.
- Have the opportunity to apply emerging AI and search technologies to real-world client challenges.
- Collaborate with experienced professionals across SEO, paid search, account management, and other digital marketing disciplines.
- Help build and develop a growing SEO team and practice.
About Hedges & Company
Established in 2004, Hedges & Company is a full-service digital marketing agency specializing in the automotive aftermarket, OEM parts, and powersports industries. We combine deep industry knowledge with data-driven strategies to help leading brands grow their businesses through paid search, SEO, Amazon marketing, and other digital services.
We are part of a technology-forward digital experience organization with more than 200 employees, giving our team access to expanded resources, expertise, and opportunities while maintaining the close-knit, collaborative culture of an independent agency. At Hedges & Company, you'll work alongside experienced professionals who value innovative thinking, strong client relationships, and delivering measurable results.
#J-18808-Ljbffr