Paid Media Strategist (Brooklyn)

Company Description
Renegade Furniture has been offering brand-name furniture online since 1999 and has grown to serve thousands of customers across the country. The company operates a few retail websites, including Colemanfurniture.com, which focuses on providing a wide selection of quality furniture at competitive prices while maintaining a strong commitment to customer satisfaction. Unlike many competitors that offer only curbside shipping, Renegade Furniture provides free in-home delivery and full setup on most orders. Professional freight and delivery partners are used, and all furniture is inspected prior to shipping to minimize damages and ensure products meet customer expectations. A responsive customer service team is available by phone, email, and chat to support customers with any questions or concerns.
The Role
The Paid Media Strategist is a full-time, on-site role based in Brooklyn, NY. You’ll plan, run and optimize paid social and display campaigns on Meta (Facebook and Instagram), Pinterest, TikTok, YouTube and programmatic channels to bring in new customers and drive sales. Day to day, you’ll manage budgets and audiences, track performance, write creative briefs, run tests on creative and targeting, and keep tracking accurate through Meta Pixel, Conversions API and product catalog feeds. You’ll work with the paid search, creative, merchandising and sales teams to line up campaigns with business goals and promotions. You’ll also report on results, measure how paid media contributes to revenue, and test new channels and strategies to improve our overall digital marketing performance.
What You’ll Do
Plan, launch and optimize paid social and display campaigns on Meta, Pinterest, TikTok, YouTube and programmatic channels
Manage and pace budgets across channels against revenue, ROAS and new-customer targets
Build audience strategy across prospecting, lookalikes, retargeting and catalog/dynamic product ads
Write creative briefs and run structured tests to find and scale the best-performing ads
Keep Meta Pixel, Conversions API and product catalog feeds accurate
Measure and report performance, including how paid media contributes to revenue
Work with paid search, creative, merchandising and sales to line up campaigns with promotions and business goals
What You Bring
4+ years managing paid social, with Meta as your primary platform, ideally for e-commerce or DTC
Experience managing significant monthly budgets with direct accountability for ROAS and revenue
Expert-level knowledge of Meta Ads Manager, Advantage+ campaigns, catalog ads and audience strategy
Clear communication with people who aren’t marketers
Innovative problem solver mindset
Self-starter mindset with the ability to take ownership of numerous, fast-moving projects
A data-driven mindset with outstanding analytical skills
Nice to Have
Experience in home furnishings and/or high ticket items
Salary
85-100k annual salary, commensurate with experience
Benefits
Medical, dental & vision insurance
Life insurance
401k, with a 4% match
Paid vacation, sick leave, holidays
Paid parental leave
Employee discounts
Annual financial planning session with Morgan Stanley
What We Value:
At Renegade Furniture Group we look for people who match our values. Bring Their Spark : you show up reliable, positive and ready to share ideas. You Get It Done by owning your work, moving with urgency and fixing problems at the root. You're a Team Player who pull your weight, communicates clearly and helps without being asked. And you’re Always Growing : you build new skills, welcome feedback and look for better ways of doing things. If that sounds like you, we’d like to hear from you!