Direct Marketing Campaign Manager

Location: Buffalo, NY (4 days in the office) Duration: Ongoing Contract to possible Perm Overview: Lead the planning, design, and execution of direct marketing campaigns across mail, email, statements, and other 1-to-1 channels. This role drives omni-channel campaign coordination and works closely with business partners, analytics teams, and vendors to maximize campaign effectiveness across Retail, Lending, Business Banking, Wealth, and Commercial lines.
Key Responsibilities: Develop and execute direct marketing strategies that align with business goals.
Influence business lines to test new offers and channels.
Present campaign results, insights, and recommendations to senior leadership.
Manage planning, budgeting, and execution of direct mail, statements, and targeted campaigns.
Collaborate cross-functionally to deliver integrated marketing initiatives.
Partner with analytics teams to measure campaign performance and optimize results.
Ensure brand consistency across all direct marketing channels.
Manage vendor relationships, contracts, and campaign deliverables.
Required Qualifications: Bachelor’s degree (or equivalent combination of education and experience)
5+ years of direct marketing campaign management in client or agency environments
Expertise in acquisition, lending, and onboarding direct mail campaigns
Strong skills in strategy, testing, execution, and partner management

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