Direct Marketing Campaign Manager

Lighthouse Technology Services is partnering with our client to fill their Direct Marketing Campaign Manager position! This is a 12+ month contract-to-hire opportunity and will be hybrid in Buffalo, New York. This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.
What You'll Be Doing: Lead end-to-end direct mail campaigns from strategy development through final execution for business-line partners
Develop data-driven campaign recommendations aligned to business objectives and organizational growth targets
Support lending, mortgage, or business banking partners across quarterly, trigger-based, and always-on campaign initiatives
Manage 22 large-scale direct mail campaigns annually across multiple product lines and campaign models
Collaborate cross-functionally with analytics, data, brand, email, web, and customer experience teams
Oversee vendor relationships and manage all production and project management details through delivery
Drive continuous improvement of campaign performance through testing, optimization, and best practice implementation
Utilize insights and analytics to identify next-best product opportunities and campaign strategies
Consult with business-line marketing teams to elevate strategic thinking and increase channel output
Ensure flawless campaign execution while managing evolving priorities across multiple concurrent projects
What You'll Need to Have: 5+ years managing marketing campaigns in client-facing or agency environments with direct mail expertise
End-to-end direct mail channel experience from strategic planning through campaign execution and delivery
Direct mail campaign experience in lending, mortgage, credit card acquisition, or related financial services products
Strong vendor management skills with proven ability to oversee production efficiency and campaign quality
Proficiency in campaign testing methodologies, DM best practices, and performance optimization strategies
Experience with project management tools such as Jira, Workfront, or Ziflow for workflow and capacity management
Exceptional communication skills with ability to manage stakeholder expectations and cross-functional collaboration
Analytical mindset balanced with creative execution capabilities to drive both strategy and implementation
Pay Range: $53-58+/hr

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