Responsibilities
- - Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
- - Keyword research and managing a pillar cluster strategy
- - Create and review blog article briefs and content to ensure optimum SEO optimization
- - Writing SEO-optimized metadata and QAing metadata provided by agencies
- - Submitting and managing Jira tickets to completion
- - Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap
- - QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
- - Provide analysis on effectiveness of tactics and activations
- - Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
- - Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
- - Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
- - Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
- - Understand key product reason to buy and features between models
- - Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
Required Skills:
- - Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
- - Effective analytical, critical thinking and quantitative problem-solving abilities
- - Self-starter with desire to learn and contribute
- - Great collaborator and strong communication skills
- - Planning & organization to manage multiple campaigns and work streams at one time
- - Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- - Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
- - High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Required Experience:
- - 8-10 years-experience within eCommerce or Digital Marketing
- - Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
- - Fundamental understanding of SEO functionality to drive optimal results
- - Must have strong skills in strategy, planning, marketing and project management
- - Keep abreast of best practices and new tools to ensure maximum productivity
This role is eligible for the following benefits:
- Hospital plans
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available (USA)
- Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
- Company paid short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Employee Assistance Program
- Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave