Lifecycle Marketing Manager (Fully Remote)

You'll be the first owner of lifecycle and retention marketing, building the program from scratch.
You'll report to the Head of Growth and partner with Product, Engineering, and Data.
What You'll Do: You'll own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
You'll write motivating copy and run experiments to boost retention and LTV.
What You've Done: 7+ years in lifecycle/CRM/retention at DTC subscription companies.
Hands-on with Braze, Segment, SQL, and AI tools; you've fixed churn.
Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.

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