Lifecycle Marketing Manager (Fully Remote)

Own Splash's lifecycle strategy from onboarding to reactivation.
Close the retention gap by turning acquired users into repeat players.
What You'll Do: Build sophisticated user journeys with segmentation logic and copy.
Track lifecycle reporting and run structured A/B tests.
Partner with growth, content, product, and compliance teams.
What You'll Bring: 3+ years of lifecycle marketing in consumer app, gaming, or fintech.
Deep Braze expertise, segmentation fluency, and strong copy skills.
Data comfort, AI workflow usage, and a passion for sports.
Splash Sports Splash Sports is a peer-to-peer sports gaming platform offering real-money contests across 40+ states. As a venture-backed, fast-scaling startup with backing from top investors and sports team owners, its mission is to bring people closer through live sports gamification.

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