Overseas is hiring: Media Buyer (Meta Ads) (BBS876) in New York

We're looking for a

Media Buyer

to own paid advertising campaigns for a boutique performance marketing agency specializing in patient acquisition for health clinics and local businesses across the US. You will plan, launch, and optimize Meta campaigns, manage geo-targeted local ad strategies, brief UGC creators, and produce basic AI-generated creative assets — all while working from established SOPs and reporting results clearly and proactively.

This is not an ecommerce role. The agency runs lead generation campaigns for health clinics and local service businesses, and the ideal candidate understands the nuances of local targeting, health-related advertising compliance, and high-ticket patient psychology. If you have proven Meta ad buying experience, a local business or lead-gen background, and are comfortable using AI tools for basic creative work, this role is a strong fit.

Why You'll Want to Join

You will be paid in

USD

(bi-monthly: every 15th and 30th)

Paid Time Off

in accordance with company policy

Observance of

Holidays

per company guidelines

100% remote setup

so you can work wherever you're most productive

This role requires

4 to 5 hours of daily overlap with US business hours

Work inside a boutique performance agency with a strong compliance track record in a highly regulated ad category

Long-term, full-time role with room to grow as the agency scales its client roster

What You'll Work On
Campaign Management and Optimization

Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram) as the primary platform, with Google and TikTok as a plus

Manage local, geo-targeted campaigns for health clinic clients including tight radius targeting and spend control

Follow established SOPs for campaign setup, testing, and reporting consistently across all accounts

Test messaging angles and creative iterations on core offers and document what works

Track campaign performance, flag issues early, and report results clearly to the internal team

Creative Briefing and Basic Production

Write clear, structured briefs for UGC creators based on campaign strategy and offer positioning

Produce simple static image ads using AI tools such as Gemini, ChatGPT, or Claude

Ensure all creative output is compliant with platform policies and aligned with the agency's established approach to health-related advertising

Reporting and Communication

Monitor campaign performance daily and surface optimization opportunities and risks proactively

Maintain accurate records of campaign settings, targeting parameters, and test results

Communicate clearly and consistently with internal stakeholders on account status and performance

What You Bring

Proven experience running Meta ad campaigns with budgets in the range of $50,000 to $250,000 per month

Local business or lead generation background — ecommerce-only experience is not a fit for this role

Health-related or clinic marketing experience is strongly preferred given the regulated nature of the ad category

Comfortable working from SOPs and managing multiple client accounts simultaneously, ideally from a marketing agency background

Proficient with AI tools for basic creative production including image generation and prompt writing

Detail-oriented and rigorous about double-checking targeting, settings, and compliance before launching any campaign

Strong written English communication skills with a clear and proactive reporting style

Self-directed critical thinker who identifies problems and brings solutions rather than waiting to be told what to do

Nice to Have

Experience advertising for stem cell, medical, wellness, or regenerative medicine clinics

Familiarity with CRO or funnel optimization in a lead generation context

Experience with Google Ads or TikTok Ads alongside Meta

Basic creative skills beyond AI image generation including video editing or creative concepting

If you are a proven Meta media buyer with local lead gen experience, understand the compliance requirements of health-related advertising, and want to own campaigns end to end for a performance agency with a strong track record in a niche category, this role gives you the accounts, the autonomy, and the direct impact to do your best work.

Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients:

Initial Application - Submit your application and complete our prequalifying questions

Video Introduction - Record an video introduction to showcase your communication skills and work experience

Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)

Recruitment Interview - Initial screening with our talent team

Executive Interview - Meet with senior leadership to discuss role alignment

Client Interview - Final interview with the client team you'd be supporting

Background & Reference Check

- Professional reference verification

Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations.

We'll keep you informed throughout the process and provide feedback at each step.

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