Role Overview
The Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across key commercial initiatives. This role leads multi-channel product marketing strategies, manages product innovations and platform enhancements across digital and video offerings, and acts as the strategic bridge across Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency.
What You Will Do
Strategic Product Marketing & Go-To-Market, Data-Driven Optimization & Business Intelligence, Operational Excellence & Cross-Functional Leadership
Why It Might Be a Fit
Proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing, including experience marketing video or other rich-media products. Strong analytical mindset and data-driven approach; well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics.
Requirements
- Bachelor’s degree (or equivalent experience)
- 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing
- Strong analytical mindset and data-driven approach
- Well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics
- Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams from alignment through post-launch analysis
- Proven ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings
- Exceptional communication and presentation skills and familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players
Benefits
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
Tagged as: Data Analysis
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