Senior Director, Media Strategy & Excellence

For our client, we are seeking a Senior Director, Media Strategy & Excellence to join the team of a leader in the Pharmaceuticals & Biotech space.

This leader will own the enterprise media strategy across patient and HCP audiences, ensuring brand and customer priorities are translated into effective media approaches. The role will guide planning across the full customer journey and establish the standards that shape media activation, optimization, and performance. This position will partner closely with cross-functional stakeholders to align media investments with business outcomes and strengthen overall marketing impact.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $200,000 annually

Responsibilities

Set and lead the enterprise media strategy for patient and HCP audiences.

Translate brand and customer priorities into actionable media strategies.

Guide media planning across the entire customer journey.

Establish standards for media planning, activation, and optimization.

Lead the development of integrated media strategies that align with business outcomes.

Qualifications

BA/BS required; advanced degree preferred in marketing, business, communications, or analytics.

12-15+ years of experience in media and marketing, particularly in pharmaceutical or healthcare sectors.

Proven track record in leading media strategy for patient/DTC and HCP audiences.

Strong analytical skills with a focus on customer insights and media performance data.

Deep understanding of the media ecosystem, including traditional and digital channels.

Benefits

Opportunity to shape the media strategy for a leading healthcare organization.

Collaborative work environment with cross-functional teams.

Access to innovative media technologies and platforms.

Professional development and capability building initiatives.

Flexible travel based on business needs.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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