Director of Product Marketing

The Role

Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO.

What You'll Do

Define the positioning and core messaging for the platform, beginning with one priority use case. Convert that messaging into written and web-based marketing assets, including case studies. Provide campaign materials and proof points to the demand generation lead. Own sales enablement so the sales team ramps quickly and closes more effectively. Plan and execute go-to-market launches, and establish a consistent process for future ones.

What We're Looking For

6 to 11 years of relevant experience. Background in B2B enterprise product marketing. Track record of taking products to market and producing customer-facing messaging and documentation. A publicly viewable sample of your product marketing work. Habitual use of AI tools to work more productively. Ability to travel up to 15%. Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives.

Bonus Points

Prior product marketing work at a fast-growing enterprise AI business.

Location And Work Model

San Francisco, CA, United States On-site, 5 days per week in office Full-time

Compensation, As The Posting Describes It

Equity