Brand Marketing Manager

About The Company
Affirm is a leading financial technology company committed to providing transparent, flexible, and predictable payment solutions. Our mission is to create honest and empowering financial experiences for consumers by offering clear, straightforward payment options with no hidden fees or surprises. We believe in making financial services accessible and trustworthy, fostering long-term relationships built on transparency and respect. With a focus on innovation and customer-centricity, affirm has established itself as a trusted brand in the fintech space, dedicated to transforming the way people pay and manage their finances.

Affirm is a leading financial technology company committed to providing transparent, flexible, and predictable payment solutions. Our mission is to create honest and empowering financial experiences for consumers by offering clear, straightforward payment options with no hidden fees or surprises. We believe in making financial services accessible and trustworthy, fostering long-term relationships built on transparency and respect. With a focus on innovation and customer-centricity, affirm has established itself as a trusted brand in the fintech space, dedicated to transforming the way people pay and manage their finances.

About The Role
We are seeking a talented and strategic Brand Manager to join our Brand & Communications team. This role is pivotal in shaping how the world perceives affirm by translating business priorities and consumer insights into compelling campaigns that shift perception and generate measurable demand. The Brand Manager will own the end-to-end campaign strategy, from initial brief development through to launch and post-campaign retrospectives. They will collaborate closely with cross-functional teams including Partner Marketing, Product Marketing, Creative, Social, Paid Media, and Communications to ensure alignment and excellence in execution. The ideal candidate will possess a deep understanding of brand building, a creative mindset, and the ability to influence and coordinate across complex organizational structures. This role offers an exciting opportunity to elevate affirm’s brand presence both domestically and globally, ensuring our messaging resonates with diverse audiences and drives business growth.

Qualifications

8-10 years of experience in brand marketing, integrated marketing, or a related discipline

Proven track record managing full campaign lifecycles from strategy to execution

Experience working in both agency and in-house environments preferred

Strong creative thinking and problem-solving skills

Ability to develop and articulate clear brand and campaign strategies based on data and consumer insights

Excellent project management and organizational skills

Comfortable operating within a complex, matrixed organizational structure

Exceptional communication and influencing skills to build alignment across teams

Experience with global campaign extension and familiarity with fintech or trust-sensitive categories is a plus

Data-driven mindset with the ability to evaluate performance against KPIs

Responsibilities

Own the development and execution of campaign strategies for key brand and partner moments, including co-marketing initiatives and ongoing promotional campaigns outside major seasonal periods

Translate business objectives, audience insights, and brand positioning into strategic briefs and recommendations

Lead early-stage strategic thinking and collaborate with cross-functional teams to develop campaign concepts and execution plans

Define go-to-market strategies and allocate resources effectively across brand and partner campaigns

Coordinate with Brand Operations to manage timelines, workflows, and budget allocations

Establish and promote a culture of continuous learning by analyzing campaign performance and creating reusable frameworks and standards for future efforts

Manage brand measurement and reporting in partnership with analytics and paid media teams, ensuring brand health is maintained and improved

Ensure creative work aligns with brand standards, strategy, and objectives, providing guidance and feedback to creative teams

Advise leadership and cross-functional partners on strategic tradeoffs, creative direction, and campaign optimization

Benefits

100% coverage of health, dental, and vision insurance premiums for employees and their dependents

Monthly stipends supporting your tech setup and wellness needs

Flexible time off policies and a generous holiday calendar to support work-life balance

Participation in the employee stock purchase plan, allowing you to buy affirm stock at a discount

Remote-first work environment with flexibility to work from almost anywhere within the country

Inclusive and supportive company culture with accommodations for candidates with disabilities

Equal Opportunity
Affirm is committed to fostering an inclusive environment where all employees and applicants are treated with respect and fairness. We provide equal employment opportunities regardless of race, gender, age, religion, sexual orientation, gender identity, disability, or any other protected status. We believe diversity drives innovation and excellence, and we welcome candidates from all backgrounds to join our team. All qualified applicants will receive consideration for employment without regard to any protected characteristic. We are dedicated to creating an equitable workplace and ensuring everyone has the opportunity to thrive and succeed.

#J-18808-Ljbffr