Social Media Marketing Manager

Social Media Marketing Manager We are seeking an experienced Social Media Marketing Manager to lead social media strategy, content creation, and audience growth for a leading blockchain ecosystem. In this high-impact role, you will shape the brand's digital presence, manage multiple social accounts, and develop engaging content that connects with global Web3 communities. You will transform complex technical concepts, product updates, and campaign narratives into compelling, platform-native stories that drive engagement and adoption. Working closely with leadership and cross-functional teams, you will oversee creative execution, video content, community engagement, and performance optimization. You will also leverage AI-powered tools to streamline workflows, enhance creativity, and scale content production while maintaining brand integrity. This fully remote contract opportunity is ideal for a strategic, data-driven marketer who thrives in fast-moving technology environments and understands the evolving social media landscape.
Accountabilities Develop and execute comprehensive social media strategies, primarily focused on X/Twitter, while managing and growing five or more brand accounts with consistent messaging and strategic alignment.
Establish KPIs and performance benchmarks, monitor audience growth, engagement, and conversions, and identify opportunities to improve channel performance through data-driven decisions.
Translate brand positioning, technical developments, product launches, and marketing campaigns into engaging, platform-native content tailored to target audiences and community interests.
Develop and direct high-quality content across multiple formats, including short-form videos, livestreams, and serialized content. Collaborate with designers, motion specialists, and other creative partners to deliver impactful social experiences.
Maintain a strategic editorial calendar that balances consistent daily publishing with major announcements, campaign launches, and timely industry developments.
Use AI tools to accelerate content ideation, research, drafting, production, and publishing. Identify new technologies and implement efficient workflows without compromising quality, authenticity, or brand consistency.
Own organic social performance tracking, analyze trends and audience behavior, and present clear insights, results, and recommendations to senior leadership on a regular basis.
Partner with product, partnerships, design, events, and communications teams to coordinate messaging, align campaign execution, and maintain a cohesive brand narrative across channels.
Monitor social channels for emerging trends, audience sentiment, and engagement opportunities. Respond thoughtfully to conversations and help strengthen community relationships, trust, and brand credibility.
Stay informed about evolving social platforms, emerging formats, creator trends, and AI-powered marketing capabilities, translating relevant developments into actionable recommendations.
Requirements At least 8 years of experience in social media marketing and content marketing, with demonstrated ownership of both strategy and hands-on execution.
Proven success managing multiple brand accounts, growing audiences, increasing engagement, and delivering measurable business or marketing outcomes.
Experience in blockchain, cryptocurrency, Web3, or other emerging technology sectors. Familiarity with Crypto Twitter/X, developer ecosystems, and builder communities is a strong advantage.
Excellent editorial judgment and storytelling skills, with the ability to turn complex technical subjects and strategic narratives into clear, compelling, audience-focused content.
Hands-on experience planning, producing, directing, or managing video content for social platforms, including short-form video and livestreams.
Practical experience using AI tools to support content creation, research, ideation, and workflow optimization, with the ability to evaluate and adopt relevant tools.
Strong analytical skills and experience using social media metrics, performance dashboards, and audience insights to refine strategy and communicate results to leadership.
Excellent organizational skills and the ability to manage multiple accounts, concurrent campaigns, competing priorities, and cross-functional projects independently.
Experience preparing creative briefs and working effectively with designers, video editors, motion specialists, and other internal or external partners.
Familiarity with social publishing, scheduling, monitoring, and social listening platforms.
Excellent written and verbal communication skills, sound judgment, and the ability to work autonomously in a fast-paced, distributed environment.
Ability to work remotely with at least four hours of overlap with Pacific Time (PT). The original role is open to candidates across North American time zones, the UK, Europe, and selected Middle Eastern countries; eligibility for applicants based in India should be confirmed during the application process.
Benefits Competitive Compensation: USD $60–$75 per hour, depending on experience.
Contract Engagement: Contract-based opportunity with an expected full-time workload of approximately 40 hours per week.
Fully Remote Work: Work remotely with an internationally distributed team.
Global Collaboration: Partner with professionals across product, design, communications, partnerships, and leadership.
Professional Impact: Shape social media strategy and influence brand visibility, community engagement, and adoption within the global Web3 ecosystem.
Innovation and Technology: Work with emerging AI tools and modern marketing workflows to improve creative output and operational efficiency.
Creative Ownership: Take responsibility for social strategy, content direction, channel growth, and performance optimization.
Growth Opportunities: Develop your expertise in blockchain marketing, digital storytelling, AI-enabled content production, and global community engagement.