Marketing & Communications Coordinator
This is a full-time, in-person position in Daphne, AL.
How To Apply
All interested candidates should email a cover letter and resume to communications@ussu.edu.
Job Title: Marketing & Communications Coordinator
Department: Marketing and Communications
Reports To: Director of Marketing & Communications
Classification: Fulltime; Exempt
Salary range: $45k-$55k
Position Summary
The Marketing & Communications Coordinator plays an integral role in supporting the University's marketing, communications, and promotional efforts. This position is responsible for coordinating and executing a variety of digital marketing initiatives, including podcast production, social media management, graphic design, multimedia content creation, and promotional campaigns for United States Sports University (USSU), Athletics, and the American Sport Art Museum & Archives (ASAMA).
The Coordinator helps maintain a creative, consistent, and engaging digital presence that promotes the University's brand, mission, academic programs, events, faculty, staff, students, and alumni. Working closely with the Director of Marketing & Communications, this position supports strategic marketing campaigns, monitors digital performance, assists with community outreach, and contributes to major institutional events and initiatives.
Key Responsibilities
Podcast Production
- Collaborate with academic departments and faculty to develop podcast topics, identify potential guests, and coordinate production schedules.
- Serve as the primary point of contact for podcast guests, managing scheduling, communication, and production logistics.
- Record and produce audio and video content for the Global Sports Narratives monthly podcast.
- Edit and prepare podcast episodes for distribution across platforms, including Apple Podcasts, Spotify, YouTube, and other relevant channels.
- Develop short-form promotional videos, reels, and other digital content to increase podcast visibility and audience engagement.
Social Media Strategy & Management
- Manage, coordinate, and schedule daily content across the University's official social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.
- Utilize social media management and scheduling tools to maintain an organized and consistent publishing calendar.
- Develop engaging multimedia content, including graphics, photography, videos, and short-form content tailored to each platform.
- Monitor audience engagement, emerging trends, and competitor activity to identify opportunities for improving social media strategy.
- Draft, edit, and proofread social media copy to ensure accuracy, clarity, professionalism, and brand consistency.
- Track, analyze, and report on social media performance, audience growth, and campaign effectiveness.
- Capture photography and video at campus events, athletic competitions, and University activities to support digital storytelling and promotional efforts.
- Contribute to creative brainstorming, content planning, and the development of marketing campaigns.
Graphic Design & Multimedia Production
- Design digital graphics and visual content for websites, social media, digital advertising, email campaigns, newsletters, and other communication channels.
- Develop promotional materials, including flyers, infographics, branded templates, and other marketing assets.
- Create and maintain branded social media templates for use by University departments to promote visual consistency.
- Ensure all creative materials adhere to University branding guidelines, quality standards, and applicable accessibility requirements.
Email Marketing & Communications
- Support the development and execution of email marketing campaigns, press releases, and the University's biannual magazine.
- Assist with writing, editing, proofreading, and formatting content for external marketing initiatives and internal communications.
- Collaborate with Alumni Relations to identify and highlight alumni achievements, gather relevant information, and develop digital storytelling opportunities.
Community Engagement & Event Marketing
- Support the marketing and promotion of ASAMA exhibitions, events, and initiatives.
- Identify opportunities to leverage University, Athletics, and ASAMA events to support student recruitment, community engagement, and institutional visibility.
- Represent the University at community events, sporting events, tourism meetings, local festivals, and other outreach opportunities.
- Assist with the marketing, planning, promotion, and digital coverage of major University events, including Commencement, the Eagles Golf Classic, the Sport Artist of the Year Reception, the Battleship 12K Run, and other University-sponsored activities.
- Provide event coverage and promotional support outside regular business hours, including occasional evenings and weekends, as needed.
Additional Responsibilities
- Perform daily administrative and project-related tasks to support departmental operations, organization, and efficiency.
- Assist with special projects and large-scale institutional initiatives, including website redesigns, ASAMA collection labeling and documentation, and cross-departmental collaborations.
- Coordinate with internal departments, including Admissions, Administration, Athletics, and academic departments, to support University marketing and communication objectives.
- Collaborate with external vendors and media partners, including photographers, videographers, news organizations, printers, and other service providers.
- Perform other duties as assigned by the Director of Marketing & Communications, Chief Operations Officer, or University President.
Qualifications
Education & Experience
- Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
- One to two years of professional experience in digital marketing, communications, social media management, graphic design, or a related field preferred.
- Experience working in higher education or a similar institutional environment is preferred.
Technical Skills
- Proficiency in Canva and Adobe Creative Cloud applications, particularly Photoshop, Illustrator, and InDesign.
- Experience using social media management, analytics, and scheduling platforms, such as Hootsuite, Sprout Social, or Meta Business Suite.
- Experience with video and audio recording, production, and editing software, such as Adobe Premiere Pro, iMovie, or Canva Video.
- Ability to create engaging digital content tailored to various platforms, audiences, and communication objectives.
Professional Skills & Competencies
- Strong written and verbal communication skills, including editing and proofreading.
- Excellent organizational and time management skills, with the ability to manage multiple projects and meet deadlines.
- Strong attention to detail and a commitment to producing accurate, high-quality work.
- Creative thinking and problem-solving abilities, with a proactive approach to identifying opportunities and developing solutions.
- Ability to work independently while collaborating effectively with colleagues, departments, and external partners.
- Willingness and flexibility to support occasional evening and weekend events, as required.
Nondiscrimination And Equal Opportunity
The United States Sports University is an equal opportunity employer and accepts employees regardless of race, color, sex, national origin, religion, age, disability or genetic information.