Digital marketing manager for online education

Описание:

Legacy Online School is an accredited US K-12 online school (WASC, College Board) with students in 30+ countries. We are scaling enrollment in the US and UAE and run a six-figure monthly advertising budget across Google and Meta. You will run our Google and Meta campaigns hands‑on, every day, and own the numbers: CPL, CPQL, CAC, ROAS and ROMI, tracked from click to paid enrollment. You will also: build landing pages help steer our website redesign keep our reputation strong on review platforms You report directly to the Marketing Lead.
Задачи:

Build, launch and optimize Google Ads (Search, Performance Max, Demand Gen, YouTube) and Meta Ads campaigns for the US and UAE
Daily account management: bids, budgets, search terms, audiences, creatives, pacing
Creative and offer testing with clear hypotheses and documented results
Own CPL, CPQL, CAC, ROAS and ROMI by channel, campaign and market
Weekly results reports and tables that leadership can read in two minutes
Keep UTM tagging clean across every channel, so every lead lands in Bitrix24 with its source
Work in Roistat daily: fix tracking gaps and reconcile ad spend, CRM and payments
Build and update landing pages in Lovable for campaigns and A/B tests, strictly within our design system
Take part in our website redesign: review migrated pages, give clear, prioritized feedback to our web developers, and sign off on conversion‑critical pages
Make sure tracking and forms work on every new page
Run a steady review engine: collect parent reviews on Google, Niche, Trustpilot and other review sites
Monitor and respond to reviews, handle negative feedback
Nurture sequences for leads and trial participants, plus reactivation campaigns
Требования:

3+ years of hands‑on Google Ads and Meta Ads, with $20k+/month personally managed in the last 2 years
Recent experience on international or Tier 1 markets (US, UK, EU, UAE)
Strong with numbers: you calculate CAC, ROMI and payback yourself instead of reading them off the advertising platform
Very strong analytics experience (Roistat or similar) and strict UTM discipline
Experience with CRM lead flows (Bitrix24 is a plus)
Real design taste and a portfolio of landing pages you built (Lovable, Webflow, Tilda or similar)
Experience giving structured feedback to developers or designers
English C1 (landing page copy and review replies are written in English)
High ownership: you finish things without being chased
You work from outside Russia, because ad platform access from Russia is restricted
Будет плюсом: Roistat specifically; Email marketing (sequences, segmentation, deliverability); Reputation management on Google, Trustpilot or Niche; Meta Conversions API, offline conversions, Enhanced Conversions; n8n or Make; EdTech, K-12 or other high‑consideration lead gen (education, real estate, healthcare); GA4, GTM, Looker Studio, BigQuery
Условия:

$2,000-3,000/month (USD), depending on level
Fully remote, full-time, flexible 8‑hour day, Monday to Friday, with at least 4 hours of overlap with US Eastern Time required, for example 9:00-13:00 Eastern Time
High‑performing team that knows its craft

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