Brand Designer

Design · New York City · FullTime · Senior level
This role owns how Pace looks and feels across the website, campaigns, launches, events, sales materials and customer stories. A strong candidate has already built or grown a brand identity into a system other people can actually use, and can show it. They pair a clear big idea with careful finishing, and they are comfortable pushing back on safe choices while earning trust from other teams.
How it fits the AI era AI tools can speed up image making, layout variations, motion tests and template production, so the routine parts of design get faster. What stays human is taste, a clear point of view, and the judgment to decide what feels right for a trusted insurance brand. Making a company that sells AI agents plus expert review feel credible and distinctive to cautious industry buyers still takes a person with a strong creative eye.
How it builds AI experience The work sits inside a company that automates insurance back-office tasks with AI agents, so the designer will learn how to explain a technical, abstract product through visuals and stories. Someone can build relevant experience by trying generative image and motion tools in their own brand projects, setting rules for when they help and when they do not, and studying how AI products present themselves to enterprise buyers.
Worth showing Brand identity system case study
Typography, color and art direction
Campaign concept to execution
Templates and design guidelines
Directing external creative partners
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About Pace Agentic AI back-office operations platform for commercial insurance carriers and brokers, per company releases.

#J-18808-Ljbffr