SEO Senior Manager Job at Gameday Men's Health in New York

We are looking for a Senior SEO Manager to lead a holistic SEO strategy across both national (brand-level) and local search for a rapidly growing network of clinics.

This role owns performance across the full organic ecosystem driving brand visibility, non-local keyword growth, and content strategy, while also ensuring strong, consistent local rankings, traffic, and lead generation across hundreds of clinic locations.

You will be responsible for building an integrated approach where national SEO strengthens overall authority and demand, and local SEO converts that demand into high-performing clinic-level traffic and leads.

Success in this role requires the ability to operate across both levels simultaneously, with clear accountability for local performance as a core driver of business results.

SEO Strategy Ownership (National + Local)
Own and execute a unified SEO strategy across national and local search
Define how site-wide SEO (content, technical, authority) supports local visibility and conversions
Identify growth opportunities across both national keyword rankings and location-level performance
National / Brand SEO
Lead national SEO initiatives, including:
Keyword strategy and content planning
Optimization of core site pages (service pages, hubs, blog)
Internal linking and site architecture improvements
Authority-building (link acquisition, digital PR)
Non-branded and branded organic traffic
Site-wide engagement and conversions

Local SEO & Multi-Location Performance
Own local SEO performance across 400+ clinic locations (growing to 1000+)
Local pack / Maps rankings
Location page traffic and conversion performance
Identify underperforming locations and implement targeted optimization plans
Develop scalable frameworks to maintain strong performance across all locations
Ensure clinic locations are visible not only in traditional local results, but also in AI-generated local recommendations and summaries
Local Listings & GBP Management
Oversee Google Business Profiles and listings across all locations
Manage listings via Yext or similar platforms
NAP data
Performance Analysis & Optimization
Monitor SEO performance across both national and local levels
Local visibility and rankings
National keyword performance
Content and growth marketing teams
Franchise marketing managers
Web / product teams
External SEO agencies
Ensure alignment between national initiatives and local execution

Optimize content and location pages to increase likelihood of being cited and surfaced in AI-generated responses
Partner with content and SEO teams to structure information for:
Monitor presence and performance across AI search platforms and adapt strategies as these evolve
Test and iterate on approaches to improve inclusion in AI-generated answers and recommendations
Design and run experiments across both national and local SEO initiatives
Content and on-page SEO
Location page performance
Internal linking and site structure
Test AI-driven approaches to improve rankings, content performance, and conversion rates
Evaluate and implement new AI tools that improve SEO efficiency and scalability

Own reporting across national and local SEO performance
Local rankings and Maps visibility
4–7 years of SEO experience across both national and local SEO
~ Experience managing SEO in multi-location / franchise network
~ Proven ability to drive both site-wide organic growth and location-level performance
~ Technical SEO and on-page optimization
~ Content and keyword strategy
~ Google Business Profile and local ranking factors
~ Google Search Console
~ Google Analytics
~ Yext or similar local listings platforms
~ Google AI Overviews, ChatGPT, Perplexity) source, rank, and present information
~ Experience optimizing content for entity-based search, structured data, and authoritative citation signals