Sr. Director, Resident Marketing (B2C/B2B2C)

For our client, we are seeking a Sr. Director, Resident Marketing (B2C/B2B2C) to join the team of a leader in the Enterprise Technology space.

This leader will own resident marketing strategy and campaign execution in a complex B2C/B2B2C environment, with a focus on driving engagement through relevant, personalized communications. The role will lead a small team, partner closely with product and data stakeholders, and turn performance insights into improved campaigns and stronger resident experiences. It is well suited for a seasoned marketing leader who can balance strategy, operational rigor, and hands-on multichannel execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $140,600 – $239,400 annually

Responsibilities

Lead and develop a team of four, setting goals and fostering collaboration

Own resident marketing strategy and campaign planning, enhancing resident engagement

Drive multichannel campaigns from strategy to optimization, focusing on direct marketing and expanding to digital channels

Build personalized lifecycle programs that connect residents with relevant services

Manage campaign intake and team capacity, aligning stakeholders and resolving dependencies

Partner with product and data teams to enhance automation and responsible data use

Establish performance goals and reporting, translating results into actionable recommendations

Qualifications

10+ years of consumer, lifecycle, growth, or B2C/B2B2C marketing experience, with team management experience

Preferred experience in FinTech or consumer financial services marketing, especially in payments, insurance, or credit-building products

Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience considered

Proven track record in setting marketing strategy and delivering measurable campaign results

Hands-on experience with multichannel consumer campaigns, including segmentation and optimization

Experience with marketing automation and consumer engagement platforms, guiding execution and data improvements

Ability to leverage consumer behavior and campaign data for decision-making

Benefits

Health, dental, and vision insurance

Retirement savings plan with company match

Paid time off and holidays

Professional development opportunities

Performance-based bonus based on position

Our client is an equal opportunity employer.

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