Pearson is seeking a Lead Specialist, Performance Marketing to drive day-to-day paid search initiatives, optimizing campaigns and supporting student enrollment across Google Ads, SA360, and Microsoft Ads. This role emphasizes analytics, experimentation, and leadership of internal teams and external agencies.
You will guide bid strategies, testing roadmaps, and attribution analysis while collaborating with Analytics, Enrollment, Finance, and Marketing stakeholders to achieve enrollment and
#J-18808-Ljbffr
Senior Paid Search Lead - Remote Performance Marketing
Pearson · Multiple locations ·
- Job type:
- Full Time