Marketing Manager

The Marketing Manager leads the firm’s overall marketing strategy to support business growth, strengthen brand presence, and expand visibility across our three regional offices. This role directly supervises a team of 2–3 Marketing Coordinators, including roles supporting Spanish-language outreach and intake.

The ideal candidate has experience in professional services or law firm marketing (personal injury experience a plus), understands compliance and reputation management, and is skilled in multi-channel digital marketing, content development, and campaign execution.

This position calls for a creative, data-driven leader focused on generating qualified leads and new client growth, who demonstrates professionalism, sound judgment, and the ability to guide a small team in a fast-paced environment.

This is a hands-on leadership role. The Marketing Manager oversees brand standards, digital presence, and marketing operations while partnering with firm leadership to keep marketing priorities aligned with growth goals.

Key Responsibilities:
Strategic Leadership

Develop, implement, and refine annual and quarterly marketing strategies that support growth targets, revenue goals, and brand positioning

Analyze market conditions, competitive trends, and community demographics to identify opportunities, emerging threats, and new client segments

Partner with managing partners on business expansion and long-term growth planning

Recommend marketing approaches based on target market insights and firm needs

Brand and Campaign Management

Oversee brand standards, messaging, and visual identity to ensure consistency across all locations and communication channels

Direct the creation, execution, and optimization of integrated marketing campaigns, including digital, print, video, community outreach, and events

Produce and manage marketing collateral, website updates, social media content, email campaigns, and promotional materials

Ensure all marketing activity complies with legal advertising rules, including the Virginia Rules of Professional Conduct, and the firm’s ethical standards

Digital & Data-Driven Marketing

Manage the firm’s online presence, including the website, SEO/SEM, social media platforms, local listings, and online review management

Use CRM, analytics dashboards, and marketing automation tools to monitor lead flow, track conversion rates, and measure campaign ROIPrepare monthly performance reports with data-driven recommendations for optimization and growth

Research and implement new digital tools, platforms, and strategies as appropriate

Team & Budget Management

Lead, mentor, and develop the marketing team while promoting a collaborative, high-performance culture

Set clear goals, timelines, and accountability for individual and team deliverables

Forecast, prepare, and manage the department’s operating budget, vendor contracts, and advertising spend to maximize ROI

Coordinate with outside agencies, digital partners, and community organizations as needed

Cross-Functional Collaboration

Partner with Intake, Operations, Production, and Leadership to keep messaging consistent and aligned with firm priorities

Support internal communications, employee engagement campaigns, recruitment marketing, and culture-building initiatives

Perform other related duties as assigned

Qualifications:

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred

5–7 years of progressive marketing experience, including 3+ years in a leadership or management role

Experience managing brand strategy and marketing operations for a multi-location business preferred

Proven success designing and executing marketing strategies that drive measurable results in revenue, lead generation, or brand growth

Proficiency with digital marketing platforms (Google Workspace, Meta Business Suite, SEO/SEM tools), CRM/marketing automation, and analytics reporting software

Strong copywriting, communication, and presentation skills

Experience hiring, coaching, and developing marketing talent

Ability to balance strategic thinking with tactical execution

Bilingual (English/Spanish) a plus

Schedule:

This is an on-site position in Virginia Beach, VA.

Standard office hours: 9:00 a.m. – 5:00 p.m., Monday – Friday; occasional evening or weekend events may be required. 35 hour work week

Primary work location in Virginia Beach, with regular collaboration across offices

Frequent off-site visits to networking events, community partners, and other firm locations

Small law firm environment that requires flexibility and collaboration across roles

Range: $65,000-$70,000

Benefits

401k

Health

PTO

Our firm is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic as defined by applicable law.

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