Marketing Generalist (CRM & Digital)

ABOUT THE ROLE
We're looking for a Marketing Generalist who's comfortable wearing multiple hats - someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1-3 years of hands-on marketing experience who wants to grow into a broader strategic role while still being close to the day-to-day execution.

WHAT YOU'LL DO

Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress

Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows

Manage and update records, leads, and campaign data within Salesforce CRM

Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Build and format PowerPoint presentations for sales, leadership, and internal use

Monitor and report on website and campaign performance using Google Analytics

Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting

Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination

Collaborate with sales, leadership, and other departments to align marketing efforts with business goals

Social Media Posting and Monitoring

MUST-HAVE QUALIFICATIONS

3-5 years of marketing experience (internships count)

Hands-on experience editing websites in WordPress

Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Strong PowerPoint skills - building clean, professional, on-brand decks

Familiarity with Google Analytics and Google Ads

Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO

Strong attention to detail and comfort managing multiple projects at once

Clear written and verbal communication skills

NICE TO HAVE

Experience in a B2B or manufacturing/industrial marketing environment

Basic HTML/CSS knowledge for email or web tweaks

Elementor or page-builder experience within WordPress

Experience supporting multi-brand or multi-entity marketing efforts

WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS

Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight

Producing clean, on-brand design assets and presentations independently

Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence

Becoming a reliable go-to for quick-turn marketing requests across the KFI team

This is a remote role.

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