Senior Customer Marketing Manager

For our client, we are seeking a Senior Customer Marketing Manager to join the team of a leader in the Information Technology space. This role will shape the customer marketing function and elevate how customer stories, references, and advocacy support broader go-to-market goals. You will partner closely with Product Marketing, Sales, and Customer Success to turn customer insight into compelling narratives and measurable programs. The position will also help build scalable campaigns that drive engagement, retention, and expansion across the customer base. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $124,000 – $155,000 annually
Responsibilities

Establish and grow the customer marketing function by assessing current activities and defining priorities
Own the customer storytelling program, sourcing and drafting impactful case studies and testimonials
Partner with Product Marketing and Sales to identify and prioritize customer success stories
Build and maintain a scalable customer reference program to match advocates with sales opportunities
Develop targeted engagement and expansion campaigns in collaboration with cross-functional teams
Manage the customer marketing communications calendar, including newsletters and events
Utilize customer insights and feedback to inform marketing strategies and measure success
Qualifications

5+ years of B2B SaaS marketing experience, with 3+ years in customer marketing or advocacy
Exceptional writing and interviewing skills for crafting compelling customer narratives
Proven track record in establishing or scaling customer marketing programs and processes
Strong collaboration skills with cross-functional teams including Sales and Customer Success
Ability to define KPIs and evaluate campaign performance effectively
Benefits

Health insurance and flexible spending accounts
Retirement savings plans with employer contributions
Life and disability insurance programs
Paid and unpaid time off for work-life balance
Opportunities for professional development and continuous learning
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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