Social Media Manager

Reality Labs Social is the in-house social team behind Meta's VR portfolio — Quest, Horizon, and what's next.
We're hiring a Social Manager, Meta VR to support social strategy and execution across the Meta VR product portfolio — from always-on programming to tentpole launches. Sitting at the intersection of creative strategy and content execution, you'll help shape platform strategies, brief creative partners, publish daily, and prove what works. You love consumer tech, live in the comments, and know how to make a brand unmistakable in feed.
This role supports the Meta VR Social Lead across strategic development, campaign planning, content execution, and project management.
Some travel may be required for launches, shoots, and events.
8+ years of experience in organic social marketing, preferably building successful social media strategies and programs across multiple verticals or brands in consumer product categories such as consumer tech, sports, entertainment, or culture
Proven experience growing audiences on TikTok, Instagram (Reels), YouTube (long-form and Shorts)
Experience supporting product or campaign launches on social, from planning through publishing and recap
Deep fluency in organic social, creator, and content trends, formats, and platform best practices
Strong communication skills with the ability to influence strategic decisions and give crisp creative feedback
Detail-oriented, able to maintain accuracy under pressure across many workstreams, projects, stakeholders, and processes
Demonstrated short-form copywriting and editorial judgment; basic content editing capabilities a plus
Experience with creator partnerships and UGC programs that drive brand love
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience in innovative consumer product categories such as AR/VR technologies, gaming, entertainment, or culture brands
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Bachelor's degree or equivalent marketing experience
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

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