The Director of Digital Content will develop a vision for Lele Sadoughi through overall digital experience including the e-commerce channel, physical store(s), and partnerships. The role will be responsible for leading all digital content channels (email, social, paid, events, collaborations). The role will be responsible for developing, executing and reporting on digital marketing programs as well as managing the marketing content team.
QUALIFICATIONS
• 5+ years of experience including e-commerce digital marketing, including project management
• Able to wear multiple hats and function well on a small, nimble, proactive team
• Experience with Google Analytics, Klayvio, and Shopify for targeting and segmentation.
• knowledge of all digital advertising platforms including Google Ads, and Facebook Ads.
• Must be located in New York City or Dallas, Texas
ESSENTIAL FUNCTIONS
• Create calendar of upcoming launches and promotions and manage all digital, partnerships, and store experiences.
• manage team of graphic designer, site merchandiser, social manager, and photographer to build a campaign and approve all assets.
• Partner with relevant teams across the organization including planning and product development teams to optimize sales.
• plan quarterly photoshoot campaigns. Styling is a plus.
• Identify KPls and track performance metrics for online business activities. Utilize these key insights to guide business strategies and decisions
• Liasson with third party marketing firms to deliver ads to maximize ROI