Social Media/Marketing Coordinator

The Social Media/ Marketing Coordinator for Eastern Pennsylvania Youth Soccer Association (EPYSA) is responsible for developing and executing integrated marketing, communications, and digital engagement strategies that strengthen the organization’s brand, increase program registrations, recruit volunteers, and expand community awareness. This role helps oversee the organization’s social media platforms, website content, email marketing, digital advertising, and promotional campaigns while creating compelling content for newsletters, publications, blogs, annual reports, and other marketing materials. The coordinator ensures consistent brand messaging, monitors digital performance and audience engagement, and uses analytics, SEO, and GEO strategies to optimize marketing effectiveness and organizational reach.
Additionally, this position plays a key role in community outreach and relationship development by collaborating with member clubs, schools, local businesses, community organizations, media outlets, and vendors.
Responsibilities include promoting and attending tournaments, events, and organizational initiatives; capturing and coordinating photo and video content; and representing EPYSA at tournaments, community events, and networking opportunities. Success in this role requires a combination of creativity, strong writing and storytelling abilities, social media and digital marketing expertise, project management, data-driven decision-making, and the ability to build meaningful relationships that advance the organization’s mission of growing and supporting youth soccer throughout Eastern Pennsylvania.
Key Responsibilities Strategic Marketing & Brand Management Create campaigns to increase program registrations, volunteer recruitment, and community awareness.
Monitor marketing performance and recommend improvements based on data and analytics.
Ensure brand standards are consistently maintained across all platforms and communications.
Communications Create compelling content for newsletters, quarterly magazine publication, website, blogs, annual reports, and marketing materials.
Ensure consistent messaging across all communication platforms.
Assist with executing email marketing campaigns.
Digital Marketing Execute website strategy and content updates, while ensuring positive user experience.
Manage social media platforms (Facebook, Instagram, X, TikTok, LinkedIn) and digital engagement strategies.
Review and reshare content from member clubs throughout social media channels.
Coordinate digital advertising campaigns, search engine optimization (SEO), and generative engine optimization (GEO).
Track website traffic, social media analytics, and campaign performance.
Community Engagement Build relationships with schools, community organizations, local businesses, and media outlets.
Promote and attend organizational events, tournaments, and community initiatives.
Represent the organization at sanctioned tournaments, community events and networking opportunities.
Work with vendor contacts, as well as directly collect content (photo and video) at events.
Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Sport and Recreation Management, or related field.
2–3 years of progressively responsible marketing and communications experience.
Strong writing, editing, and storytelling skills.
Experience executing social media campaigns, website updates, and digital advertising (Wordpress experience preferred).
Experience with Canva, other graphic design programs preferred.
Excellent project management and organizational skills.
Strong interpersonal and relationship-building abilities.
Strategic thinking
Creative problem-solving
Excellent written and verbal communication
Social Media and Digital marketing expertise

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