Consumer Insights Specialist

Integrated Resources, Inc. · Plainsboro, NJ, USA · 3 days ago

Job type:: Full Time

Title: Consumer Insights Coordinator/Market Research
Location - Princeton, NJ
Duration – 1 year
Shift: 1st shift - 9- 5pm (felx on start and end, could be 8-4:30 ex.)
Top 3 Skills - Organization & Attention to Detail, Research Skills, , Communication

Support the North American regional marketing team across Home Care, Air Care and Beauty Care, contributing to market research, trend analysis, project coordination and client initiatives. This role offers hands-on exposure to fragrance, consumer behavior and category dynamics while partnering across Sales, Consumer Insights, Technical and Fragrance Development.

Key Responsibilities

Support the North American regional marketing team across Home Care, Air Care and Beauty Care, gaining exposure to the fragrance market, consumer needs, category dynamics and business priorities.

Provide day-to-day operational and project support to regional marketing leads, helping coordinate activities, timelines, materials and team deliverables.

Research and track new product and fragrance launches , competitor activity, category trends, consumer behaviors and emerging cultural influences to support market and category understanding.

Maintain and organize marketing resources , presentations, project information and shared team assets to enable efficient collaboration across the regional team.

Partner with key cross-functional teams, including Sales, Consumer Insights, Technical and Fragrance Development to support marketing and client initiatives.

Gather and organize internal and external data to support market overviews, trend analysis, category initiatives and client projects.

Support the development of client presentations, trend reports, concept materials and marketing communications, including copywriting, fragrance descriptions, image sourcing and visual content.

Bring curiosity and enthusiasm for beauty, fragrance, consumer behavior and culture , with an eagerness to learn, contribute ideas and grow within the marketing function.

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