Creative Strategist (Performance Marketing) Job at Reach Digital in New York

Reach Digital Creative Strategist (Performance Marketing) Brooklyn, NY · Full time As a Creative Strategist, you are responsible for developing the creative pipeline for our clients and improving ad performance through creative new concept testing and iterations. Description You are a creative strategist or media buyer who knows how to make ads that are specific to the company brand & products. You are not making generic creative because “it’s trending on TikTok”. You are thinking about who the customer is, what problems they are looking to solve, and how to showcase the product as solution . The ideal candidate is curiously passionate about 'why' video advertisements work & why people make certain purchase decisions. Responsibilities Writing conversion-focused direct response copy and building ads for our clients, with a focus on improving sales outcomes. Conducting customer research, surveys, and review mining to understand our clients’ brands, products, and customers. Formulating hypotheses of what we'd like to learn and executing creative based on that, using data from prior ads and industry best-in-class examples. Leading relationships with clients through meetings, Slack, etc. Ideal Candidate Well-versed in performance marketing creative strategy, with at least 1 year as a media buyer or creative strategist, up to date with best practices. Self-motivated, holds their work to a high standard, and acts with urgency. High agency and does not need constant oversight. Spends time ensuring they are up to date with industry best practices and trends, testing new tools and tactics. Solutions-oriented, strong communicator, does not play the blame game. Bachelor's degree in a related field or equivalent experience is a plus. NYC-based candidates preferred. Great career growth opportunities. Flexible, with office availability in our NYC HQ. About Reach Digital We are a performance marketing & growth initiatives firm, focused on results, moving fast, & self-accountability. We are excited about growing brands into market leaders and supporting entrepreneurs. As marketers, we believe education is the key to conversion, not trickery or deceit. We are motivated by the challenges of developing, launching, and scaling eCommerce & Lead Gen businesses and navigating the ever-changing digital marketing landscape. #J-18808-Ljbffr In Summary: You are responsible for developing the creative pipeline for our clients and improving ad performance through creative new concept testing and iterations . The ideal candidate is curiously passionate about 'why' video advertisements work & why people make certain purchase decisions . Ideal candidate well-versed in performance marketing creative strategy . En Español: Reaching Digital Creative Strategist (Performance Marketing) Brooklyn, NY · A tiempo completo Como estratega creativa, eres responsable de desarrollar el pipeline creativo para nuestros clientes y mejorar el rendimiento del anuncio a través de pruebas e iteraciones creativas de nuevos conceptos. Descripción Eres un estratégico creativo o comprador de medios que sabe cómo hacer anuncios específicos de la marca y productos de la compañía. No estás haciendo genéricos creativos porque its tendencia en TikTok Usted está pensando en quién es el cliente, qué problemas están buscando resolver y cómo mostrar el producto como solución. El candidato ideal es curiosamente apasionado por 'por qué' los anuncios de video funcionan & por qué las personas toman ciertas decisiones de compra. Responsabilidades Escribir una copia de respuesta directa centrada en la conversión y construir anuncios para nuestros clientes, con un enfoque en mejorar los resultados de ventas. Llevar a cabo investigaciones sobre los clientes, encuestas y revisión de minería para entender nuestras marcas, productos y clientes. Formular hipótesis de lo que nos gustaría aprender e ejecutar creativos basados en eso, utilizando datos de anuncios anteriores y ejemplos mejores de la industria. Dirigir relaciones con clientes mediante reuniones, Slack, etc. Candidates ideales Prácticas profesionales bien versadas en estrategias de marketing creativas de rendimiento, con al menos 1 año como una agencia de medios de comunicación o comprador, alcanzar las prácticas estandariz. Las soluciones digitales se desarrollan constantemente y no se mueven a través de nuevas oportunidades de desarrollo, así como sus habilidades de negocio y su mejor desempeño. Estamos entusiasmados con el hecho de que las marcas se conviertan en líderes del mercado y apoyen a los emprendedores. Como comerciantes, creemos que la educación es la clave para la conversión, no una trampa o un engaño. Nos motivan los desafíos de desarrollar, lanzar y escalar negocios eCommerce & Lead Gen y navegar por el paisaje de marketing digital siempre cambiante. #J-18808-Ljbffr