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brand

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A “personal brand” is defined as the way you present yourself to others, both in-person and online. In other words, what do you want people to think of when they hear your name? More specifically, personal branding has become much more important to your job search, especially since the rise of professional social networking sites like LinkedIn. Whether you are a college student looking for an internship, or a professional at any stage of your career, here is a quick overview of how your personal brand can influence your job search.

Do You Need a Personal Brand for Your Job Search?

Do You Need a Personal Brand For Your Job Search? You’re probably familiar with branding as it relates to companies, products, and services. But the idea of “branding” can apply to yourself, too.  A “personal…

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