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digital media skills

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Digital Skills for Media Pros

Digital Media Skills 2026: Top 10 In-Demand Skills for Pros

Master the essential digital capabilities that media employers are seeking—plus expert insights on building marketable skills for today's landscape.

We asked media pros what they valued as the top digital skills of the moment. Here’s what they had to say.

John Lombard

Group analyzing documents

Essential Web Analytics Skills Every Marketer Needs to Know

If you work in marketing or in digital media—or are looking to work in marketing or digital media—you need a good understanding of web analytics. Having a solid a grasp on the fundamentals—who comes to…

Christopher White