TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of November 12

“Good Morning America” wins another week in the mornings, and is now poised to win the November Sweep. It would be “GMA’s” first November sweeps win in 17 years and the show’s first win in any sweeps month in A25-54 viewers in more than 18 years – since July 1994. (Final numbers will be out later this week)

“GMA” kept a healthy 500,000 viewer lead on “Today,” but the gap in younger viewers remains tight: “GMA” had a +37,000 viewer advantage for the week of Nov. 12, while “GMA” had an +11,000 lead the week prior.

“GMA” and “CBS This Morning” were both up in total viewers compared to last year: +8% / +3% respectively. “GMA” was the only show up in younger viewers: +4%, while “Today” was down in both measurements, off -20% in younger viewers and down -14% in total viewers.

The averages for the week of November 12, 2012:

  • Total Viewers: ABC: 5.329M / NBC: 4.810M / CBS: 2.670M
  • A25-54 viewers: ABC: 2.006M / NBC: 1.969M / CBS: 1.003M
Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!