Gus Koven

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Sightings (11)

Spotted around the media universe

W+K NY Celebrates Arrival of College Football Playoffs for ESPN - Posted December 16, 2014
W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its "Who's In?" campaign -- which launched back in August with ... [AgencySpy]

David&Goliath, LeBron Tout Kia as 'Fit for a King' - Posted October 28, 2014
David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as "official automotive partner of the NBA." In the spot, James emerges from the Kia's new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles o... [AgencySpy]

TBWA\Chiat\Day Taps Messi, Kanye for Adidas - Posted May 27, 2014
TBWA\Chiat\Day have launched the "All In Or Nothing" World Cup campaign for Adidas -- the biggest in the company's history, according to The Guardian -- with a spot starring superstar Lionel Messi... [MediaJobsDaily]

TBWA\Chiat\Day Taps Messi, Kanye for Adidas - Posted May 27, 2014
TBWA\Chiat\Day have launched the "All In Or Nothing" World Cup campaign for Adidas -- the biggest in the company's history, according to The Guardian -- with a spot starring superstar Lionel Messi... [AgencySpy]

JWT Atlanta Unveils Natural Gas Motor Oil for Pennzoil - Posted May 8, 2014
Today, JWT Atlanta is launching a new campaign for Pennzoil, introducing the brand's "first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology - the first true innovation in the category in over 35 years." JWT Atlanta wanted to parallel the innovation of Pennzoil's new product, so they created a... [AgencySpy]

72andSunny is Back with New Spot Promoting 'Call of Duty: Ghosts' Downloadable Content - Posted January 22, 2014
This past October we covered 72andSunny's exhaustive campaign for Activision's Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of ... [AgencySpy]

Lionel Messi Reconfigures a City for Samsung in 'The Developer' - Posted October 9, 2013
Question: What would a contemporary soccer-related version of "Les Miserables" look like if we replaced all the singing actors with kids and threw in the craftiest living man in cleats? Answer: This tw0-minute Leo Burnett commercial promoting Samsung's Galaxy Note 3 and accompanying smart watch. When Lionel Messi isn't dominatin... [AgencySpy]

W+K, Dodge Reveal a Couple More Dart 'How-to's' - Posted November 8, 2012
... [AgencySpy]

Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver - Posted May 12, 2011
Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can't fashion designer... [AgencySpy]

D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot - Posted February 4, 2011
... [AgencySpy]

LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad - Posted October 26, 2010
... [AgencySpy]

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