KRC Research

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Spotted around the media universe

STUDY: Employees May Be the Best Brand Advocates - Posted April 3, 2014
See, stock photos never lie Who can best defend a brand's reputation on social? According to a newly pu... [FishbowlDC]

Research: Thanks to Politics, Society is More Brutish - Posted June 15, 2012
Weber Shandwick, Powell Tate, and KRC Research... [FishbowlDC]

Study: Build Strong Brands for Products and Their Parent Companies - Posted January 23, 2012
Weber Shandwick has released the results of "The Company Behind the Brand: In Reputation We Trust," a study finding that 70 percent of consumers won't buy into a brand if they don't like the parent compa... [FishbowlDC]

Edelman SVP Named CEO of KRC Research - Posted May 9, 2011
Bradley Honan has been named CEO of KRC Research, IPG's research firm. Part of his job as CEO will be developing new research tools. Previously, Honan was an SVP at StrategyOne, Edelman's research company. He's also served as a VP with Penn, Schoen & B... [FishbowlDC]

Research: Companies Say Crowdsourcing Is Key For CSR Awareness Building - Posted February 9, 2011
Research from Weber Shandwick's Social Impact group shows that crowdsourcing and social media have become important tools for raising awareness and engagement in CSR programs. Nearly all respondents (95 percent) to the study thought crowdsourcing was useful for CSR efforts. Thirty-six percent of respondents thought crowdsourcing was useful for gathering a variety... [FishbowlDC]