Demand Media Racks Up Eight Billion Page Views

That staggering headline statistic is part of today’s 2012 Q2 earnings report for Santa Monica digital content purveyor Demand Media, Inc. (NYSE: DMD). Overall financial results surpassed Wall Street expectations and were announced together with the news that exec Michael Blend has been promoted to the twin posts of president and CEO COO.

From April 1 through June 30, Demand Media earned $44.9 million from its websites and another $14.6 million from a separate nework of destinations serviced for clients. In the month of June, the firm’s eHow.com was the 16th most popular website in the U.S.

Elsewhere under the Demand umbrella, cracked.com remains the country’s most visited humor site. This is probably something that will surprise casual watchers of the company. Demand has done a good job of diversifying and adapting to the changing Internet times.

To wit, today on cracked.com, the August 7 article “8 Children’s Movies Studios Don’t Have the Balls to Make had at press time already crossed the 150,000 page views mark!