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| Professional/Personal Overview |
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If I needed to hire a writer, I'd hire me. When I requested reference letters from a couple clients, they asked if I could whip something up for them.
I'm a creative, cognitive thinker with a 19-year career in PR, advertising and marketing. As a 'word nerd' and business woman, I use both sides of my mental muscle to produce prompt, memorable writing. Copy that sparks. Scripts that sing. Content that spurs. Phrases that sell. Stories that pierce.
Though I have a niche in residential and commercial design, I love challenges. Recently I've written website copy for a butchery biowaste broker, ad copy to promote toilet paper ply adhesive and a white paper about medical electronic data transmission (no, not kidding). In other words, I'm not scared by topic, let alone deadline. Bring it on!
Words are the building blocks of my fun, expansive career. I hope this block of text inspires you to contact me. I'm ready to meet your next deadline... |
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| Work Samples |
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Scriptwriting & Creative Direction |
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(PrideSports)
Script and creative direction for video used in sales presentations and at trade shows
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(Florim)
Script & creative direction for video; used to establish brand image for a tile manufacturer; used at an NYC media event, as well as at numerous customer gatherings and trade shows
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Feature Writing |
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(3/13/2010)
I'm the monthly home & garden columnist at HER Nashville Magazine. View all columns in their entirety online at hernashville.com/home
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(Emdeon, 6/16/2009)
sample feature stories from recent client newsletters
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(Budget Travel Magazine, 7/1/2008)
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(National Floor Trends, 6/14/2008)
On behalf of client ALLOC for National Floor Trends
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(10/1/2007)
Case study for TEC, maker of tile setting materials; used as an advertorial in trade magazine and internally as a sales tool
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(Woman's Day SIPs , 9/1/2007)
Advertorial on behalf of client ALLOC
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(5/1/2007)
Trend articles penned for association publication
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(Technology for Worship Magazine, 1/1/2003)
Bylined article for targeted trade publication
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Web Writing & Site Logic |
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(4/15/2010)
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(Brett Marlin Creative, 11/8/2009)
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(Brett Marlin Creative, 11/1/2008)
I wrote copy that worked not only for some direct mailers for this client, but for their website as well.
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(6/30/2008)
Copy, design and maintenance of this fun site, with lots of personality: http://www.jpwilliams.net
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(ALLOC, Inc)
Comprehensive site to provide consumers, architects, designers and key trade audiences information on Alloc's array of laminate flooring products
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(Grout Boost)
Site for an innovative new product, created to connect with consumer and trade audiences
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Marketing Communications Copywriting |
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(Mission Stone & Tile, 3/13/2010)
I write all copy for Mission Stone & Tile. From product names to feature articles, I really enjoy the creativity and freedom this client allows.
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(6/30/2008)
Sophisticated brand introductory brochure
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(Alloc, Inc, 2/11/2008)
Mood-setting romance copy for consumer brochure
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(Zouk Santana, Costa Rica)
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Ad Copywriting |
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(Porta Via Restaurant, 3/13/2010)
I've written an array of promotional and advertising materials for this restaurant, through my frequent affiliation with Powell Creative, LLC.
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(Alloc-Berry, 2/7/2009)
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(4/18/2008)
Themed ad for placement in trade publication
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(Foster)
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Songwriting (Lyrics & Music) |
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(Florim)
Original song for an employee & customer relations campaign for client Florim, words & music by Irene
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Kid's Play - Early Promotional Writing |
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(5/1/1980)
My first catalog creation, employing promotional copywriting, illustration, page lay-out and design; while my friends were playing with Barbies, I was creating marketing materials for them...
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(11/1/1976)
Recently discovered promotional invitation created by me for my first grade teacher
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Business - Technical Writing |
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(4/19/2010)
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(Emdeon, 3/13/2010)
I frequently write white papers, newsletter articles and industry reports for this B2B healthcare technology provider.
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(HIMSS (via Emdeon))
White paper written on behalf of the Healthcare Information and Management Systems Society
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| Work Info |
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Expertise |
| Account manager |
13 Years |
| Copywriter |
19 Years |
| Writer |
19 Years |
Specialty |
| Health |
8 Years |
| Home & Garden |
13 Years |
| Technology, manufacturing, A&D, consumer products (B-to-C). B-to-B |
13 Years |
Total Media Industry Experience
19 Years |
Media Client List (# assignments
last 2 yrs)
Social Media Connection (11+), HER Nashville Magazine (monthly columnist) (6-10), Newsweek (Budget Travel Magazine) (1-2) |
Corporate Client List (# assignments last 2 yrs)
vast corporate experience; please contact for list (11+) |
Other Work History
Ask me about my temp job at the diaper factory! |
Computer Skills
Proficient on Mac and PC, as well as in related operating systems and programs |
Technical Skills
Webcasts & blogging, above average page lay-out and design skills to support my core competency in writing; proficient in Adobe Photoshop Elements; skilled in presentation creation across platforms, including use of video, still photos and slide design; 9 yrs experience in video production as scriptwriter and director |
Equipment
Fully equipped for assignments: laptop, digital camera, high def video camera, audio recording devices, microphone for podcasting, etc. |
Foreign Language Skills
Cursory knowledge of French, Italian and Spanish; fluent in "geek" |
References
Glowing professional references available on request |
Awards
Accredited Business Communicator through IABC; earned designation in 1999 |
Other
B.A. - Professional Writing, Baylor University
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Freelancer Availability
I freelance full-time. I live near Nashville, TN. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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