TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Americans Don’t Know Their News Anchors Anymore

brian-williams304X200dan rather_304x200

Three decades ago, nearly half of America could recognize who then “CBS Evening News” anchor Dan Rather was. Fast-forward to today, and just 27% correctly identified “NBC Nightly News” anchor Brian Williams, according to a Pew Research Center online survey.

The drop in awareness coincides with a steep decline in viewership. When the Rather in-person survey was done in 1985, an average of 48 million Americans watched one of the evening newscasts. In 2013, that number dwindled down to 24.5 million, according to Nielsen.

Unsurprisingly, it’s older viewers who recognized Williams at the highest rate today: 34% compared to just 15% for ages 18-29 (Williams still leads the pack in terms of eyeballs watching news at night.)

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!