TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Evening News Ratings: 2009-2010 Season

The ratings are in the for just-completed 2009-2010 network evening news season. And when compared to 2008-2009 season, “NBC Nightly News” ABC’s “World News” and the “CBS Evening News” have lost a combined 739,000 Total Viewers and a combined 338,000 A25-54 viewers.

“Nightly News with Brian Williams,” which finishes at #1 for the 14th season in a row, lost the least: -138K Total Viewers (8.698M in 08-09 v. 8.560M in 09-10), while Katie Couric‘s CBS program, lost the most: -343K (6.053M in 08-09 v 5.710M in 09-10). “World News” which saw Charles Gibson anchor the first few months of the season, and Diane Sawyer picking up in December, lost the most younger viewers: -221K (2.351M in 08-09 v. 2.130 in 09-10).

The 2008-2009 season included coverage of the 2008 presidential election and inauguration.

Program Total Viewers A25-54 Viewers
nightly9-22.jpg 8.56M 2.56M
WN_9.21.jpg 7.56M 2.13M
evening9-22.jpg 5.71M 1.74M

Related: Broadcast Evening Newscasts Lose More than 1 Million Viewers in Past Year

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.