As the TV news networks continue to follow developments in the Michael Jackson story, viewer interest is waning some.
On cable, after winning primetime both Thursday and Friday night and winning Total Day and primetime (in A25-54 demo) on Saturday and Sunday, CNN has retained the lowest percentage of viewers while FNC has held the most into Monday.
• Total Viewer retention (Thursday 6/25 vs. Monday 6/29):
This speaks to a couple things: viewer loyalty -- with FNC and MSNBC holding on to their core viewers; and viewer disinterest -- with the millions who flocked to CNN for breaking news, moving on to other programming, or none at all.