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Rick Sanchez: for Most Cable News Networks, ‘Latinos Don’t Matter’

sanchezrickFormer CNN anchor Rick Sanchez gave a frank assessment on how he thinks cable news networks feel about their Latino audiences in a week where one of those networks came under fire for a questionable Cinco de Mayo celebration.

“When it comes to most cable news networks, Latinos don’t matter,” Sanchez wrote in a piece for FoxNewsLatino.com, singling out MSNBC’s Thomas Roberts (who apologized on Wednesday).

It was a Cinco De Mayo piece on the “Way Too Early Show” with host Thomas Roberts with horribly cringe-worthy allusions to mas tequila and maracas. Giant sombreros also made an appearance.

All they needed to make it a little more insensitive and offensive would have been “Speedy Gonzales,” “Jose Jimenez,” and maybe “Frito Bandito” holding the microphone. They probably tried to book the Taco Bell chihuahua as a guest too, but I’m guessing he was put to sleep.

The Cinco De Mayo theme would continue popping up sporadically throughout the show, with some key moments including, but not limited to, Tequila backdrops, stumbling, and an interview with the one Hispanic employee they seemed to find that I guess works there. (No, she doesn’t work in front of the camera, but was conveniently placed there during the segment to enlist her cooperation bashing Mexicans.)

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