A Global Brand Champion on Shepherding a Print Institution Into a Multiplatform Future
The publishing executive on the editorial decisions that will determine whether a storied print brand survives the multiplatform transition.
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Mediabistro Archives
453 articles
Maile Carpenter on Bringing Food Network to the Printed Page
The Food Network Magazine editor on launching a food magazine for an audience that already trusts the brand -- and earning that trust in print.
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Alison Adler Matz on Sustaining an Iconic Bridal Brand in a Tough Advertising Climate
The bridal magazine publisher on keeping an iconic category alive when advertisers are cutting budgets across the board.
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Ken Roman on the Lasting Impact of David Ogilvy’s Advertising Credos
The former Ogilvy CEO on writing about the man who invented modern advertising -- and why his principles still hold up decades later.
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Howard Bragman on Why the Metabolism of the Media Has Gone Berserk
The celebrity publicist on a media landscape that moves too fast for careful thinking -- and what that means for reputation management.
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Jake Tapper on Never Being Able to Turn Off His Need to Know What’s Going On
The White House correspondent on the inability to disconnect from the news -- and the curiosity that makes political journalism feel less like a job.
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Mary Kay Magistad on Reporting Amid China’s Media Restrictions: ‘There’s Always a Way’
The Beijing-based correspondent on finding ways around state media restrictions -- and the resourcefulness that defines great foreign reporting.
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Chad Gervich on Writing the Book on Breaking Into Television
The TV writer and author on the guide he wrote for breaking into an industry that has changed in ways he could barely have anticipated.
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Rob Bernstein on More Than Doubling WWE Magazine’s Audience in Two Years
The WWE Magazine editor on the editorial strategy that more than doubled the publication's audience in two years.
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Luke Russert on Knowing What Kids Are Going Through and Bringing That Perspective to NBC News
The NBC News correspondent on starting his broadcast career with a name that opens doors -- and the reporting he does to earn his own.
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