Tom Cruise lost $150M the same weekend China's genre films turned a profit. Two business models. One is failing.
Tom Cruise's "Digger" opened to $8 million domestic, $20 million worldwide. Production budget: $160 million. Marketing spend: undisclosed but likely $80-100 million given the star and the scope. The film will lose approximately $150 million,…
Craft Skills Meet Purpose-Driven Media A pattern worth watching: several of today's featured media job listings share a through line that has little to do with chasing algorithms or maximizing impressions. They're about applying specific…
The Build-From-Scratch Editorial Job Is Back Something worth watching is happening on the hiring boards right now: organizations at wildly different stages are all looking for the same type of person. They want editors and…
The Organic Growth Specialist Is Having a Moment Social media hiring has shifted. Companies aren't just looking for someone to post three times a week and monitor comments. They want people who can reverse-engineer why…
Ted Sarandos spent the past decade arguing that theatrical windows were obsolete. Now he's promising a broad theatrical release for KPop Demon Hunters 2, the sequel to an animated hit that racked up 325 million…
Brands Want Creators Who Can Actually Make Things A clear pattern runs through today's freshest job postings: companies want content people who produce, not just plan. Two of the most interesting new listings explicitly ask…
Amazon made two moves that sound unrelated until you line them up. The company is scaling Spanish-language content production across Spain and Mexico while simultaneously collapsing programmatic ad-buying silos through AI automation. One side makes…
The audience problem isn't volume. It's distribution. Apple TV+ just logged its largest weekly viewership in seven years. MTV's VMAs pulled 8.4 million viewers, the highest number in 11 years. Disney+ watched Toy Story 5…
Mission-Driven Organizations Are Hiring Entire Communications Teams Something worth watching: the American Council of Learned Societies just posted two complementary communications roles on the same day. A Media Relations and Content Manager alongside a Marketing…
The media industry is building its future on existing intellectual property. Alexandros Avranas, who won Venice's Silver Lion for "Miss Violence," is helming a Greek adaptation of "The Others," a Brazilian series from Globoplay. ABC…