Tell prospective employees what’s in it for them, and watch the qualified applications roll in
Most job postings spend so much time listing demands that they forget to sell the role. One small perspective shift — writing for the candidate, not just about your company — changes everything.
Looking to hire better writers? You're not alone. Ad agencies, publishing houses, media outlets, PR firms, startups and nonprofits are hiring more writers than ever — copywriters, content creators, social media managers, journalists… the list…
You spent hours perfecting the language in your latest job listing; it’s a work of art! So why isn’t it bringing in any good applications? It could be missing vital keywords that job seekers are…
When your nonprofit is hiring, it’s easy to get caught up in the minutiae of the position description. The responsibilities, the daily tasks, the desired skills and experience—you could spend hours outlining what the job…
You’re probably far too familiar with the downfalls of a quickly whipped-up job listing: Vague information leads to a large number of applicants—of which only a few are actually qualified—leaving you with the task of…
It’s not enough for your company description to say what you do. You have to take it a step further and say why it’s amazing and why a candidate would be lucky to work there.
If you’re looking to recruit and hire new talent, you want to do everything you can to persuade job seekers to apply to your job listing. You probably already know to use the right words…