Vice President of Marketing
About the Company
Innovative web application connecting hospital discharge planners & patients with top post-acute care providers
Industry
Hospitals and Health Care
Type
Privately Held, VC-backed
Founded
2011
Employees
11-50
Funding
$1-$5 million
Categories
- Health Care
- Health Care Information Technology
- Hospitals
Specialties
- enterprise healthcare
- secure clinical transfer
- universal patient transition workflows for all your partners and payors
- referral management platform
- patient referral management
- healthcare referral management
- case management workflow management
- imm & moon automation
- patient care transition management
- streamlining case management workflows
- ai-based care transition software
- sdoh workflow platform
- care management saas platform
- and ur & um workflow management platform
About the Role
The Company is in search of a Vice President of Marketing to spearhead and expand its marketing efforts, particularly during a pivotal growth phase. This senior leadership position is pivotal in driving brand awareness, demand generation, and client engagement. The successful candidate will be tasked with developing and executing a comprehensive marketing strategy, including go-to-market plans, and will be responsible for the company's messaging across all channels. A key focus will be on multi-channel marketing campaigns to support enterprise sales, with an emphasis on the healthcare sector. The role also involves close collaboration with product, sales, and customer success teams to ensure a cohesive and effective marketing approach.
Applicants for the Vice President of Marketing role at the company should have a minimum of 10 years' marketing experience, with at least 3-5 years in a leadership capacity. A proven track record in B2B marketing, particularly within the health tech, care coordination, or SaaS industries, is essential. The ideal candidate will have experience in marketing to various healthcare stakeholders, including the C-Suite, clinical leadership, payers, and post-acute care providers. Strong leadership, team management, and strategic thinking skills are required, along with expertise in demand generation, performance marketing, and sales-marketing alignment. A passion for transforming healthcare and improving patient care outcomes is also a key attribute for this role.
Hiring Manager Title
Chief Growth Officer
Travel Percent
Less than 10%
Functions
- Marketing